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  1. PPC Management Operations: The Ultimate Guide

    For lead gen sites, check conversions. If the ROI and quality score for the keyword is healthy, you can often just leave it be. Quality Score Reports Here, you're looking for low score between 1 and 3 that should be addressed immediately.

  2. Top Online Retailers Lag in Mobile Experience [Study]

    REI, which took top honors with a score of 4.74 You may be surprised to find out it was Apple, with a score of 0.68, which put it in 100th place. Out of the 100 brands examined, not one ecommerce site received a perfect score of 5; the average...

  3. Sequencing the DNA of the Perfect Comment [Study]

    The study, performed by AOL's Consumer Analytics and Research team (Disclosure: the author works for AOL) with Joe Blechman as lead analyst, and Probit Research, began by breaking down the constituent parts of comments into 15 measurable attributes:

  4. Defining Authorship: The Difference Between Contributors and Guest Authors

    The destruction caused by Penguin and the hype over authorship have brought about the Guestpostocalypse, and in this world gone mad it's tough to see where the road will lead. Could query-independent signals be tied to that author, so that a score...

  5. Marketing Automation & Search – 3 Strategies for Mutual Success

    Additionally, this whitepaper can be used behind gated lead forms via PPC campaigns. Well, if you know how often a typical SEO/PPC lead is going back to Google and using a particular search term to reconnect with your service or product, you can...