SEO News

Lead Management

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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    According to the DoubleClick website, the Search Commerce Suite "offers a smart, fast, product-centric layer to search management. In the past, figuring out if your search advertising actually lead to these product sales has been complex...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    It’s critical that the master tag is across all digital touch points and that the tag management system that you use provides the ability to tag each individual component correctly so you can do multivariate testing when it comes to optimizing the...

  3. Why You Need to Own Your Data & Digital Assets

    The moment you approve a website that will be created on a custom platform, content management system (CMS), or hard-coded by an individual or programmer – you essentially hand over the keys to the kingdom and are permanently locked into that...

  4. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    For many companies, the promise of automated lead generation and lead management is just too tempting to resist. For example, lead gen organizations with very little existing visibility are likely to lean toward having content picked up on other...

  6. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Ad Group Level Sitelinks: Balance Missing Out With Management These subtle changes throughout the day drove higher lead volume because they were able to maintain higher positions in peak times, while improving ROI in the slower evenings.