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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    You don't need to be card shark to tip the odds in your favor, but you do need to understand the rules of the game – whether you like them or not – if you want to play. Quality Score also has a significant impact on Cost Per Acquisition (or Cost...

  2. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Lead Generation Card: The most recent addition to Twitter deck of cards, allows users to share their emails with brands in a tweet. There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience...

  3. Optimizing to Lifetime Value of Customers to Maximize SEM Performance

    Credit card companies and savvy direct marketers know this and have leveraged this concept in their direct mail efforts for years. Depending on clients or the type of organization our goals could be lead generation, sales, traffic or any number of...