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Lead Generation

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  1. Android’s New Feature Paves Way for Apps Replacing Web

    This transition from Web to native dominance will certainly lead to a new generation of SEO: a world where traffic and attention is spread across an ecosystem of traditional websites, mobile apps, and various Internet-connected devices.

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    A campaign must also be designed to accomplish business goals like connecting with influencers, branding objectives including demand generation, and driving more direct traffic to the site. Assuming that your content is exceptional, having your...

  3. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    They decided to test this and see what the impact was on their lead generation efforts and found that the visual cues actually suppressed registration rates. After putting together a report of each siloed marketing tactic, the results were stunning...

  4. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Have you tried Twitter's lead generation cards for newsletter sign-ups? Click "Create Lead Generation card. Buried within Twitter analytics, there's a way to create a lead generation card. I recommend sending out a tweet with the lead generation...