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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    A campaign must also be designed to accomplish business goals like connecting with influencers, branding objectives including demand generation, and driving more direct traffic to the site. Assuming that your content is exceptional, having your...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    They decided to test this and see what the impact was on their lead generation efforts and found that the visual cues actually suppressed registration rates. After putting together a report of each siloed marketing tactic, the results were stunning...

  3. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Have you tried Twitter's lead generation cards for newsletter sign-ups? Click "Create Lead Generation card. Buried within Twitter analytics, there's a way to create a lead generation card. I recommend sending out a tweet with the lead generation...

  4. 26 Free Must-Have Tools for PPC Success

    Convertable is a free lead generation tracking service (in beta). I've even used Uber Suggest for blog topic idea generation. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen and...

  5. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    For many companies, the promise of automated lead generation and lead management is just too tempting to resist. Pulizzi shared his thoughts with me in an interview, that spanned the topics of SEO, demand generation, content marketing, and much more.