We tried doing a few different lead generation sites in some fairly competitive areas, a total fail that lost us hundreds of thousands of dollars. SEW spoke with BOTW president and founder Greg Harnett about his company’s upcoming birthday, how the...
To paraphrase Google’s web spam lead Matt Cutts the algorithm filter has "iterated" to date but there will be a "next generation" coming that will have a major impact on SERPs. Unless you've had your head under a rock you've undoubtedly heard the...
This will be one interaction for our lead generation site. Now let's conceive an interactive path a visitor will take on your website to reach that goal: becoming a lead. Are you surrounded by web developers and graphic designers in your office...
In the jam-packed Next Generation Site Architecture session at SES New York last week, moderated by Chris Boggs (@boggles), CMO, Internet Marketing Ninjas, and speakers Patrick Branigan (@pbranigan), Art Director/Lead Designer, Overit, and Bryson...
The second is for a lead generation campaign where Optimized CPM helped to reduce the cost-per-lead (off-Facebook conversion). Now, time will tell if this lower cost-per-lead can be sustained. The product is a big-ticket leisure item and nearly all...
If you’re already producing video as part of your marketing, and your efforts are sophisticated enough to track resulting engagement and lead generation – watch what happens when your focus changes from just features and benefits to creatively...
Improvements of lead generation and ROI by incorporating offline and online interactions so you can understand which channels drive the best results. People use multiple devices and browsers to surf the web.
I’ll be presenting a step-by-step process for planning, setting up, executing, and reporting on Twitter Ad campaigns as well as offer ideas on how you can test specific elements to optimize your budget for lead generation and customer acquisition.
This deep dive session will cover optimization of Twitter and Facebook ads for lead generation and customer acquisition. She will be teaching the audience how to combine quantitative analytics data with qualitative audience research to first create...
Then, do an ROI analysis, comparing lost revenue / lead generation vs.cost savings. Our jury of PPC experts had plenty to say about this hotly debated topic. If you read no further, at least takeaway these five key points:
Aim for at least one piece of value-charged content a week for high levels of engagement and lead generation. Building identity around top content is now an integral part of a strong digital marketing strategy.
Once that’s established, other business goals such as brand awareness and lead generation will follow naturally. But more often than not, you’ll find companies trying to engage with their audience on social channels with no plan or strategy.
SAP Landing Page Optimization that resulted in a 32.5% Lift in Lead Generation Not only would it help you get a nice, fat bonus, but it would likely also allow your campaigns to grow even further. You could now afford to bid on keywords that were...
Marketers who consistently meet or exceed their goals invest big blocks of times in specific lead generation channels. In fact, a recent marketing industry survey found that the majority of marketers work in teams of five people or less – with most...
For a lead generation based site, it may be useful to break out pages in your top navigation, your blog and location based pages, if you have them. Since search quality indicators have become an increasingly important factor for search engines...
In those cases, you should consider outsourcing your content generation to the pros. Higher engagement levels lead to longer clicks vs the short clicks. This year looks to be more of the same. Since Panda first hit the scene two years ago...
One of the most important elements of any search-based lead generation campaign is the offer – what does your prospect get as a result of giving you their contact information? Ideally, this offer acts like a magnet, attracting qualified prospects...
It’s an area which has an impact on everything from top-of-the funnel lead generation to after-sales service and customer retention. But don’t worry, this post won’t be declaring that SEO is dead, dying, or even coughing up blood.
If you’re already producing video as part of your marketing, and your efforts are sophisticated enough to track resulting engagement and lead generation – watch what happens when your focus changes from just features and benefits to creatively...
Finally, member growth has given rise to, as you may expect, more choices of paid subscriptions and varied lead generation and advertising opportunities for the LinkedIn marketer. Of those, no one except LinkedIn knows who is truly active.
