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Lead Generation

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  1. 26 Free Must-Have Tools for PPC Success

    Convertable is a free lead generation tracking service (in beta). I've even used Uber Suggest for blog topic idea generation. Doctors have expensive medical devices like MRI machines and tests. Writers have a computer (or a typewriter, or pen and...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    For many companies, the promise of automated lead generation and lead management is just too tempting to resist. Pulizzi shared his thoughts with me in an interview, that spanned the topics of SEO, demand generation, content marketing, and much more.

  3. 4 Critical Elements of a Successful Content Marketing Team

    Content strategy can be used to achieve a number of different marketing objectives, from lead generation to building brand visibility. More than any other type of marketing endeavor, the composition and talents of the executing team are absolutely...

  4. We Love Google, We Love Google Not: 6 SEO-Inspired Valentine's Day Quotes

    In my search, I found this quote that, even though it came from a blonde bombshell from the past, it seems appropriate for one of the greatest heartbreakers of our generation: But over dependency on organic traffic from a limited source can lead to...

  5. Running In Real Time: Twitter on Bringing Campaigns to Life at SES London 2014

    Through lead generation cards and other innovations, Twitter is removing friction where possible. That was the opening message from Bruce Daisley, UK Managing Director for Twitter. Citing Oreo's success story from last year's Super Bowl and Oreo's...

  6. Susan Wojcicki Replaces Salar Kamangar as Head of YouTube

    Let's hope that YouTube does not make the same mistake and doom its chance to be pioneers in creating the next generation of content networks and unseat the traditional media establishment. Wojcicki helped lead seminal projects such as image search...

  7. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    What Channels are Most Effective for Lead Generation As the cost-per-lead of PPC advertising becomes too high, the agency should introduce the discussion of long-term SEO and content marketing. But for the patient customer, SEO will have rich...

  8. Click to Call, Cross-Device Conversions Deliver AdWords Revenue Lift for 1-800-Flowers

    Click to call should be an integral part of any e-commerce or lead generation search engine marketing campaign,” Shah said. And nearly half of those surveyed said the lack of a call option would lead them to be frustrated with the business and more...