Google to sell second-gen Nexus 7 tablet from July: sources – Reuters Google, Facebook Continue to Lead in Digital Display Earnings - eMarketer Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts.
Next gen site architecture needs compelling fonts that stick out from the pack and address live text and crawlabilility. Summing it up, next-gen architecture is about three key elements: social media, content, and accessibility.
The product is a big-ticket leisure item and nearly all marketing is based on lead-gen. Now, time will tell if this lower cost-per-lead can be sustained. The second is for a lead generation campaign where Optimized CPM helped to reduce the cost-per...
Maximizing Twitter and Facebook Ads for Lead Gen, Engagement I’ll be presenting a step-by-step process for planning, setting up, executing, and reporting on Twitter Ad campaigns as well as offer ideas on how you can test specific elements to...
On Day 1, head to Maximizing Twitter and Facebook Ads for Lead Gen, Engagement of DataXu and Jennifer Wong of HasOffers. This deep dive session will cover optimization of Twitter and Facebook ads for lead generation and customer acquisition.
Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener Professional social networking site LinkedIn has announced a new milestone (along with an accompanying infographic, below): more than 200 million members.
Rather, I’m suggesting you can prioritize the bulk of your efforts on low-hanging keywords as an ongoing strategy with clients or your own affiliate and lead gen sites. This means concentrating SEO efforts on keywords and corresponding documents...
Conversion rate is a great metric to use when you're looking to measure meaningful actions like sales, lead gen, downloads, or sign-ups. Assuming you're testing your PPC ads on a regular basis, which I hope is the case, one of the challenges you...
Even in lead gen, where you’re not selling physical products, there are still costs. But even if you’re just using PPC for lead generation, you should still calculate the return on your advertising investment.
She set out to teach participants how to effectively use LinkedIn for personal branding, company marketing, market research and lead generation. Use LinkedIn’s Lead Builder tool, available with the $19.95/mo Sales Basic Premium Account or higher...
Expert industry guides can be fantastic marketing and lead gen tools, as well as great fodder for your targeted outreach and promotion efforts. Each of the above content types can be re-purposed, re-packaged and turned into comprehensive kits...
Your clients run the gamut of business models – B2B, B2C, lead gen, ecommerce, or nonprofit. Else, with the lead time involved to achieving their goals, especially in SEO, they’re a bit wary on making the investment without some evidence of past...
Whether you have an e-commerce site seeking additional sales or a lead gen model, YouTube advertising should definitely factor into your marketing mix. It's surprising how many advertisers today dismiss YouTube as simply a brand building tool.
It seems like a decent media property for catching up on news, but not necessarily a lead-gen machine," he said. This explosion in content has been driven by the continuing implosion of traditional newspapers.
For this step, you need to plug in a "profitability" computation, whether it be average value per sale, or lifetime value of a customer, or price per lead if you're doing lead gen, etc. is a question we get asked time and again when pitching...
I no longer rely on ecommerce, lead gen, or back account data to let me know what’s going on in my accounts. For lead generators, that would be your prospect database or email list. So I tweaked the page and added a lead capture form offering a...
Direct Marketing (Demand Gen) – Qualified Leads Lead generation is no longer a real challenge for most sophisticated marketers. In data-driven companies, this team will measure a long list of KPIs to make sure that the math supports the plan (dials...
Ummm, I don’t think I’d want to learn lead gen’ from the company that placed this ad. Facebook ads can be horrible, awesome and (sometimes) downright perplexing or creepy, whether due to targeting, images, headlines, or body copy.
Type: Lead gen Type: Lead gen/registration Type: Lead gen/registration As a quick refresher, "7 Tips for Landing Page Greatness" outlines the criteria for landing page success: Have a Clear and Emphasized Call to Action
Remarketing for Lead Gen and Branding Want to learn three cool ways to use AdWords, even if the local business doesn’t have the world’s most robust online presence? If you help local businesses with their online marketing, these strategies will be...
