Beyond the Like: How Companies are Using Social Advertising to Drive User Acquisition and ROI features practical tactics marketers can use immediately to better optimize their social ad spend for lead gen and customer acquisition.
After conducting this analysis we focused our conversion optimization on the lead gen form. For this example, we are looking at a B2B website that focuses on lead generation. The lead form page is marked out with a red line (they also have arrows).
Twitter Cards Hand out Engaging, Visual and Lead Gen Power Play Lead Generation Card: The most recent addition to Twitter deck of cards, allows users to share their emails with brands in a tweet. Companies and organizations breaking news via a...
Twitter reports early wins with Lead Gen, saying, "Many beta participants found the streamlined nature of the Lead Generation Card was instrumental in driving a low cost-per-lead compared to other technologies in their marketing suite.
Whales is the e-commerce cousin to my lead gen segment, and it captures visitors who spend a lot with you. Segment Contributed by: John Doherty is the Office Lead at Distilled NYC. This first series of segments is one of my favorites given that I...
The obvious opportunities in using LinkedIn as a marketing tool include personal branding for executives, sales development for business development professionals and marketing opportunities via LinkedIn targeted, real-time lead gen advertising.
Google to sell second-gen Nexus 7 tablet from July: sources – Reuters Google, Facebook Continue to Lead in Digital Display Earnings - eMarketer Bing hits back on AdWords enhanced campaigns. Lots of advertising revenue forecasts.
Next gen site architecture needs compelling fonts that stick out from the pack and address live text and crawlabilility. Summing it up, next-gen architecture is about three key elements: social media, content, and accessibility.
The product is a big-ticket leisure item and nearly all marketing is based on lead-gen. Now, time will tell if this lower cost-per-lead can be sustained. The second is for a lead generation campaign where Optimized CPM helped to reduce the cost-per...
Maximizing Twitter and Facebook Ads for Lead Gen, Engagement I’ll be presenting a step-by-step process for planning, setting up, executing, and reporting on Twitter Ad campaigns as well as offer ideas on how you can test specific elements to...
On Day 1, head to Maximizing Twitter and Facebook Ads for Lead Gen, Engagement of DataXu and Jennifer Wong of HasOffers. This deep dive session will cover optimization of Twitter and Facebook ads for lead generation and customer acquisition.
Boost LinkedIn Engagement and Lead Gen: Tips from SES Chicago Opener Professional social networking site LinkedIn has announced a new milestone (along with an accompanying infographic, below): more than 200 million members.
Rather, I’m suggesting you can prioritize the bulk of your efforts on low-hanging keywords as an ongoing strategy with clients or your own affiliate and lead gen sites. This means concentrating SEO efforts on keywords and corresponding documents...
Conversion rate is a great metric to use when you're looking to measure meaningful actions like sales, lead gen, downloads, or sign-ups. Assuming you're testing your PPC ads on a regular basis, which I hope is the case, one of the challenges you...
Even in lead gen, where you’re not selling physical products, there are still costs. But even if you’re just using PPC for lead generation, you should still calculate the return on your advertising investment.
She set out to teach participants how to effectively use LinkedIn for personal branding, company marketing, market research and lead generation. Use LinkedIn’s Lead Builder tool, available with the $19.95/mo Sales Basic Premium Account or higher...
Expert industry guides can be fantastic marketing and lead gen tools, as well as great fodder for your targeted outreach and promotion efforts. Each of the above content types can be re-purposed, re-packaged and turned into comprehensive kits...
Your clients run the gamut of business models – B2B, B2C, lead gen, ecommerce, or nonprofit. Else, with the lead time involved to achieving their goals, especially in SEO, they’re a bit wary on making the investment without some evidence of past...
Whether you have an e-commerce site seeking additional sales or a lead gen model, YouTube advertising should definitely factor into your marketing mix. It's surprising how many advertisers today dismiss YouTube as simply a brand building tool.
It seems like a decent media property for catching up on news, but not necessarily a lead-gen machine," he said. This explosion in content has been driven by the continuing implosion of traditional newspapers.
