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  1. How to Hire (and Keep) Digital Marketing Talent in 2014

    Before we hire a software developer we sit them in front of a computer and require them to write code. Conducting performance reviews two times a year is a best practice for an agency or marketing department to follow," said Mitchell, former Search...

  2. Top Google Website Optimization Resources

    Maile Ohye, Developer Programs Tech Lead But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google. These resources range from beginner's guides to over-your-head...

  3. SEO & Website Redesign: Relaunching Without Losing Sleep

    Starting the redesign process with a collaborative call between the SEO team, designer, developer, and company decision maker(s) is always the best first step. You have the attention and devotion of the site developer to make your URLs right.

  4. How to Move Your Social Media Analysis from the Platform to the Individual Level

    Again, this will require either a fairly sophisticated tool or the developer knowledge required to extract the data from the social platforms. This type of knowledge could lead to significant changes to your social engagement strategy.