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  1. How to Create a Social Media Friendly Landing Page

    The same psychology that applies to crafting an engaging social media post should apply to the pages those posts lead to. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    Improving these metrics will obviously improve sales, cost per acquisition, cost per lead, and most KPIs that matter to marketers and business owners. Nobody knows right away how to optimize websites as soon as they walk into the digital marketing...

  3. How to Use Twitter Lead Gen Cards to Increase Newsletter Sign-ups

    Have you tried Twitter's lead generation cards for newsletter sign-ups? Click "Create Lead Generation card. Buried within Twitter analytics, there's a way to create a lead generation card. Most marketers are initially discouraged from exploring the...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Any of these factors could lead to poor user engagement signals (short dwell time, high bounce, etc.which in a nutshell is at the core of Panda. With the recent Panda 4.0 update, it's more important than ever to tend your content flock.

  5. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Being able to quickly identify problems via the new reporting can lead to quick fixes. If you're marketing internationally, it is important that your content is translated properly. Why? Even though many countries have English speakers, your...

  6. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Executives lead the way in mobile adoption, validating the theory that digital assets for a business or brand must serve target audiences 24/7, and not just during business hours. If you're still struggling to leverage the website to support goals...