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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    But that can lead to aggressive ad tactics that put websites at risk. But in reality, some of those links lead to ultra-low-quality pages. User engagement is critically important. If users are showing low engagement, and yielding low dwell time...

  2. Introducing the Local Marketing Adoption Curve

    The outcome of the run stage is increased lead volume and a lower blended cost per lead. Today, marketers must ensure their brands are visible where and when their customers are looking for them - locally, nationally, and globally - as well as...

  3. Dealing With Onsite Duplicate Content Issues

    Duplicate content issues can lead to a decrease in crawl rate – this happens because Googlebot is busy crawling unnecessary similar pages The problem of duplicate content arises when there is more than one version of a page indexed by the search...

  4. Android’s New Feature Paves Way for Apps Replacing Web

    Now Google is considering ways to let consumers try out new apps without downloading them in full, something that could save people time and data usage on their mobile phone plans as well as lead to more downloads, according to a person involved...

  5. Is Google’s Knowledge Vault Smarter Than Siri and Cortana?

    But based on this knowledge base test, Google is in lead in terms of the volume of queries addressed, and is more accurate than Siri and Cortana. In a head-to-head battle between Google Now, Apple's Siri and Bing's Cortana, Google wins hands down...

  6. Deal With the Big Rocks First

    If your site explicitly states a set of common customer problems that lead to product/solution descriptions, then it is more problem-oriented. These methods may only generate lifts of tenths of a percent, but, to many websites, that’s still tens of...

  7. 2 Mistakes That Cause Advertisers to Quit AdWords Just When They’re on the Verge of a Breakthrough

    Here are the three most common AdWords mistakes that lead business owners to give up on the medium before it’s delivered the lead flow – or strategic insight – of which its capable. When people find out I’m the author of Google AdWords for Dummies...

  8. 4 Tools and Tips That Will Help You Be a More Analytical Marketer

    Adapt your content delivery to use more video, detailed lists, etc.based on the types of content that lead your campaign groups to convert. When you analyze and understand what types of interactions and content that lead your users to convert, you...

  9. Recover From Panda? Follow These 5 Steps to Avoid Future Panda Hits

    As I’ve explained before here on Search Engine Watch, SEO band-aids do not lead to long-term recovery. There are times a solid crawl can lead you down interesting paths. Some findings will definitely be benign, while others lead to serious bamboo.

  10. Centralizing Location Data: 3 Steps to Local SEO Success

    Either of these scenarios can lead to data management and distribution being inconsistent with what the local ecosystem wants to see and that means results falter. I was part of the relocation effort and the number of decisions that had to be made...