Applications like Layar already give you the opportunity to find, for example, the nearest ATM -- a good way for banks to brand their products. "It's all about Google. You hear this a lot, especially in Europe.
Out ahead is Amsterdam-based Layar, with iPhone and Android AR apps. His point: Why not utilize these features? It's a philosophy that has shown through in much of Google's mobile product development.
Layar has introduced a new revenue opportunity for Augmented Reality (AR) developers to target the 1.6M mobiles that have downloaded their augmented reality browser. The company yesterday announced the the Layar Payment Platform, which is a content...
Layar reality platform. 5:33pm Q: Is anyone working with clients internally? Ogden: SAP is a great example. Their employees can walk around and see a lot of their data. Closed system.pm Q&A time. Q: Standard format?
So far we've seen a few early examples of what this could look like, including Layar, and Yelp's "Monacle. It could have something to do with rapid evolution in mobile technologies, as question marks often shroud fast-moving industries.
