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Lawson

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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Our path needs to be that of a profit-driven marketer, says Lawson. Constant connectivity is paving new paths between customers and conversions," Lawson said. Marketing is still viewed in an old-world way: as an expense, not an investment," said...

  2. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    Although conversion figures were unavailable, Matt Lawson, VP of Marketing for Marin Software, noted that a strong click-through rate is indicative of a healthy conversion rate. Given click share of PLAs was increasing prior to Q4, we do expect the...

  3. Mobile to Account for 25% of Paid Search Clicks on Google in 2012 [Study]

    The popularity of tablets is not surprising, said Lawson. Lawson noted this is significant, as the desktop advertising market is also growing quickly. The explosive adoption of smartphones and tablets, coupled with user behavior, is driving the...

  4. Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

    In a written statement, Matt Lawson, vice president of marketing and partnerships at Marin Software explained, “Constantly writing and testing ads across multiple campaigns and at scale is a major pain point for online advertisers and agencies.

  5. Tasty Thanksgiving 2011 Searches: Deep Fried Turkey, Turducken & Pumpkin Pie

    We assume that’s because Mom already has that recipe down pat; so, no need to panic,” says Marin’s Matt Lawson. Thanksgiving recipe searches peak prior to Thanksgiving each year. Thanksgiving turkey recipes” skyrocketed on Google (950 percent in...

  6. Campaign Overload: How Search Marketers Can Overcome Fragmentation

    I'm not the first to predict an increasingly fragmented online marketing landscape in 2011. With consumers rapidly jumping between channels -- price-checking on their iPhones, turning to social networks for product information and coupons, and...

  7. UK Election 2010: Personal Democracy Forum (#pdfge2010) Action Replay

    As Benjamin Ellis (@benjaminellis), Sumeet Vermani (@SumeetV), Steve Lawson (@solobasssteve), Judith Clegg (@judithclegg), Swatee (@Swatee), and Vote Clegg Get Clegg (@Coalitionuk) all tweeted, Creasy said, "I picked up at least 500-600 votes...