More screen real estate and more dynamic ads could spell immediate benefits for advertisers, Matt Lawson, VP of Marketing, Marin Software, told Search Engine Watch. I think the redesign has the potential to move Facebook a bit closer to becoming...
Although conversion figures were unavailable, Matt Lawson, VP of Marketing for Marin Software, noted that a strong click-through rate is indicative of a healthy conversion rate. Given click share of PLAs was increasing prior to Q4, we do expect the...
Cyber Monday saw Digital Content Retailers are not only investing more dollars online, but they are doing it earlier in the consumer buying cycle,” said Matt Lawson, Vice President of Marketing at Marin Software.
Bruce Lawson Bruce Lawson “Why We Shouldn’t Make Separate Websites” Device and platform fragmentation are the new norm. No matter your approach, the mobile landscape is a tricky, expansive space of uncertainty filled with twists and turns that...
Marin VP of Marketing Matt Lawson advises marketers, “Refining match types from Broad to Phrase or Exact, increases relevance and click-through rates for keywords, thus improving quality scores and lowering costs.
The popularity of tablets is not surprising, said Lawson. Lawson noted this is significant, as the desktop advertising market is also growing quickly. The explosive adoption of smartphones and tablets, coupled with user behavior, is driving the...
Zenya's keyword application addresses a persistent challenge for many search marketing professionals: quickly identifying all of the relevant keywords for any given advertising campaign," said Marin Software Marketing VP Matt Lawson in a written...
Matt Lawson, VP of Marketing and Partnerships at Marin Software, tells Search Engine Watch how this translates year-over-year: "Paid search clicks tend to be growing very quickly; we saw a 56 percent YoY increase and a 23 percent increase in click...
In a written statement, Matt Lawson, vice president of marketing and partnerships at Marin Software explained, “Constantly writing and testing ads across multiple campaigns and at scale is a major pain point for online advertisers and agencies.
We assume that’s because Mom already has that recipe down pat; so, no need to panic,” says Marin’s Matt Lawson. Thanksgiving recipe searches peak prior to Thanksgiving each year. Thanksgiving turkey recipes” skyrocketed on Google (950 percent in...
Marin Software VP of Marketing Matt Lawson tells Search Engine Watch that Marin Next was developed through the collective experience and best practices they’ve learned in working with over 800 clients.
Matt Lawson, vice president of marketing for Marin Software, commented on the trends. Google CTR is up while Google impressions are down, whilst Bing and Yahoo have seen a dramatic rise in both CPC and total spend, according to a recent report from...
With the transition to the Search Alliance beginning this past October, North American advertisers witnessed first-hand the migration of Yahoo search sponsored listings to the Microsoft adCenter platform.
I'm not the first to predict an increasingly fragmented online marketing landscape in 2011. With consumers rapidly jumping between channels -- price-checking on their iPhones, turning to social networks for product information and coupons, and...
Matt Lawson, vice president of marketing for Marin Software, also told us that CallTrack works at a keyword level and will track calls from paid search ads across all search engines and can also track calls originating from Facebook.
Echoing the upbeat outlook, Matt Lawson of Marin Software said that search marketers had a lot to gain from the platform transition. Lawson also suggested that there was opportunity to mine in the combined keyword bids across Yahoo with adCenter's...
Google Instant, launched last month, "was seen as a big gamble for Google when the company announced it, but it's proved to be a positive change for the industry," said Matt Lawson, vice-president of marketing, Marin Software.
As Benjamin Ellis (@benjaminellis), Sumeet Vermani (@SumeetV), Steve Lawson (@solobasssteve), Judith Clegg (@judithclegg), Swatee (@Swatee), and Vote Clegg Get Clegg (@Coalitionuk) all tweeted, Creasy said, "I picked up at least 500-600 votes...
