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Lawson

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  1. Learn With Google: 10 Mobile Marketing Tips from Googlers at #SESSF

    Our path needs to be that of a profit-driven marketer, says Lawson. Constant connectivity is paving new paths between customers and conversions," Lawson said. Marketing is still viewed in an old-world way: as an expense, not an investment," said...

  2. Google Product Listing Ad Search Clicks Up 210%, PLA Budgets Grow 600% [Study]

    Although conversion figures were unavailable, Matt Lawson, VP of Marketing for Marin Software, noted that a strong click-through rate is indicative of a healthy conversion rate. Given click share of PLAs was increasing prior to Q4, we do expect the...

  3. Marin Software and BoostCTR Partner for Scalable Ad Copy Optimization

    In a written statement, Matt Lawson, vice president of marketing and partnerships at Marin Software explained, “Constantly writing and testing ads across multiple campaigns and at scale is a major pain point for online advertisers and agencies.

  4. Tasty Thanksgiving 2011 Searches: Deep Fried Turkey, Turducken & Pumpkin Pie

    We assume that’s because Mom already has that recipe down pat; so, no need to panic,” says Marin’s Matt Lawson. Thanksgiving recipe searches peak prior to Thanksgiving each year. Thanksgiving turkey recipes” skyrocketed on Google (950 percent in...

  5. Campaign Overload: How Search Marketers Can Overcome Fragmentation

    I'm not the first to predict an increasingly fragmented online marketing landscape in 2011. With consumers rapidly jumping between channels -- price-checking on their iPhones, turning to social networks for product information and coupons, and...

  6. UK Election 2010: Personal Democracy Forum (#pdfge2010) Action Replay

    As Benjamin Ellis (@benjaminellis), Sumeet Vermani (@SumeetV), Steve Lawson (@solobasssteve), Judith Clegg (@judithclegg), Swatee (@Swatee), and Vote Clegg Get Clegg (@Coalitionuk) all tweeted, Creasy said, "I picked up at least 500-600 votes...