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  1. Google Reports Surge in Government Takedown Requests

    Another instance involved a UK local law enforcement agency's request to take down a YouTube video that falsely portrayed an official wearing a racist uniform. Local law enforcement also asked that another YouTube video be taken down because it...

  2. Google Authorship Presents Branding Opportunity for SMBs

    The rel=author tag is particularly powerful if you're in a business where your personal brand is as important as your organization’s brand, such as law, medicine, real estate, and consulting. Google authorship has made it easier for small- and...

  3. Penguin 2.0 Forewarning: The Google Perspective on Links

    If you have 2 minutes with a customer, and the law required that you show a random sampling of your links to customer prospects, would you happily show the link to a target customer? This article represents my opinions, but my company has worked on...

  4. Google Challenges U.S. National Security Letter in Court

    If the firm can succeed in its fight against NSLs then it could open the floodgates for others to stand up against a law that some see to be nothing more than a snooper's charter. Google is fighting a National Security Letter (NSL) issued by the U...

  5. Is Google's Unified Privacy Policy Illegal in Europe?

    Google's privacy policies are under investigation by the Information Commissioner’s Office (ICO) to see if they are illegal under UK law. The action follows an initial investigation by the French data protection authority CNIL, on behalf of the...

  6. Google Provides Vague Range of How Often FBI Seeks User Data

    Google receives thousands of requests from law enforcement authorities to hand over user data, and while the firm was one of the first to publish transparency reports, it took until today for Google to work out a way to publish statistics about...

  7. Make Content Marketing Work: 3 Tips to Activate Your Top Influencers

    Influence follows a “power law,” where a relatively small number of individuals drive the lion's share of social referrals. This fundamental change has been driven by the rapid adoption of social media and mobile devices.

  8. Why & How Google Hands Over Users' Data to Governments

    It's important for law enforcement agencies to pursue illegal activity and keep the public safe. We're a law-abiding company, and we don't want our services to be used in harmful ways," he added. We scrutinize the request carefully to make sure it...

  9. Google Transparency Report Adds Details on Subpoenas, Search Warrants, Court Orders

    Google's Richard Slagado, Legal Director, Law Enforcement and Information Security, stated they will release those numbers in a separate report from here forward and to "stay tuned" for those data. Today, Google released new data in the...

  10. SEMPO Appeals to FTC for Updated Search Engine Disclosure Guidelines

    As we have publicly stated previously, the search function is not a government-run utility, established by law and thus subject to bureaucratic oversight, but a service provided to consumers and businesses by private companies, which have set up...

  11. Holiday Season Search Trends of Top U.S. Retail Brands

    On the other hand, Rite Aid bids on their own keyword of “rite aid” and those alike in addition to keywords such as “pharmacy law”. Evaluating the Internet marketing efforts, trends, and budgets of these brands proves to be quite revealing.

  12. Search Marketing & the Fine Art of Nexting

    The only thing that surprised me were the police officers (in the left header and the body top right), because I thought that self-defense and home security folks might not trust or appreciate government-paid law enforcement personnel.