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  1. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    You need to have a process for launching new ideas, monitoring them closely, and making timely decisions when you have generated enough traffic to make a smart decision. For example, if you currently have minimal experience with the Google Display...

  2. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...

  3. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Before launching into a long-term polishing project, make sure your design is accurate, meaning that your site does the right things, first. Web analytics are like footprints in the sand. They tell you where someone went, but not who they were or...