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  1. Pre-PPC Strategies For Launching a New Product

    PPC has long been the cheapest, quickest, easiest way to test-market products and services, offers and pricing, positioning and copywriting. But in order to use PPC to ask and answer questions about what the market thinks of your offers, you have...

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Before launching into a long-term polishing project, make sure your design is accurate, meaning that your site does the right things, first. Web analytics are like footprints in the sand. They tell you where someone went, but not who they were or...