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  1. Do the PPC Engines Reward the Right Behaviors?

    In other words, Google launched enhanced campaigns with the hope of reducing the number of campaigns in the AdWords system, thereby making it easier for advertisers. Originally written in 1975, the article was already a classic, even at that time.

  2. Google Grants Cannabis Group $240,000 in AdWords Money & Other Products

    If you're unfamiliar with Google Grants, it's the nonprofit version of AdWords launched in 2003, which allows participating nonprofits to spend up to $10,000 per month in grants on AdWords. Google's got $5 on it .er, make that $240,000.

  3. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    When Google+ was launched last year it also introduced authorship to give content producers a way to verify their identities. This has been driven by technological and algorithmic advancement and has changed the way we produce and consume content...

  4. SEO Into 2014: The Irreversible Changes in Google's Products

    Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005 and 2010, respectively. At Google I/O 2013, huge changes to the user experience of Maps were announced.

  5. Branded Videos Shared More Than 500,000 Times Every 24 Hours

    Visitors will also be able to test the shareability of their own campaigns using Unruly ShareRank, an algorithm-based tool which uses over 100,000 data points to predict the number of shares a video will attract, before it is even launched...

  6. How to Check the Status of Google Penguin Link Removals Using Screaming Frog or Deep Crawl

    And ever since Penguin 1.0 launched, I've used Screaming Frog for another important task – checking if spammy inbound links are still active. Google's Distinguished Engineer Matt Cutts announced that Penguin 2.0 went live on May 22 and webmasters...