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  1. How to Create a Social Media Friendly Landing Page

    For example, let's say you've just launched a desktop browser app for your users. Community managers can create great little posts that entice and pique the curiosity of friends and fans. We demonstrate every day that we can drive traffic from...

  2. 4 Amazing Things You Simply Must Know About Sensational Headlines

    If a recent satire website launched by The Onion is any indicator, we may already be at that point. An often overlooked but critical part of content marketing is the headline. The best content with a boring headline that does a poor job of giving...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When it launched, Carrie Hill wrote a great guide to help you get set up. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type of...

  4. Mobile Advertising Measurement: Winning the Long Game

    Advertising is a fundamental component of most mobile marketing campaigns, from just launched apps to well-established enterprise-level organizations with strong brand recognition. Approaches to advertising fall into two general categories: long...

  5. Back to School 2014 Trends: How Search Marketers Can Get Ready Now [Study]

    To capture its audience at the right time, Apple launched back-to-school promotion earlier in the summer – before July 4, according to the report, with incentives to buy: School may have just got out for some, but that doesn't mean search marketers...