Google Maps (and its Yelp-like counterpart, Google+ Local) have undergone significant changes since they were first launched in 2005 and 2010, respectively. At Google I/O 2013, huge changes to the user experience of Maps were announced.
Visitors will also be able to test the shareability of their own campaigns using Unruly ShareRank, an algorithm-based tool which uses over 100,000 data points to predict the number of shares a video will attract, before it is even launched...
When the book is launched give the book away for free but setup something like pay with a tweet to help gain more traction on social media. Designed to appeal to the ego of an influencer, it's a concept that has some negative connotations, due to...
If you've recently launched a new SEO strategy and want to see how effective it is, one of the best ways to do that is to use the "With Change" feature. Google provides a number of tools for your SEO arsenal.
The app launched with 15 preset categories including such essentials as Gmail, Places, sports, travel, and news, but the initial iteration was just the beginning. In a world where we're distracted by some 30,000+ brand messages per day...
And ever since Penguin 1.0 launched, I've used Screaming Frog for another important task – checking if spammy inbound links are still active. Google's Distinguished Engineer Matt Cutts announced that Penguin 2.0 went live on May 22 and webmasters...
We launched in the U.S.last year and thousands of retailers have joined in. I'm championing to get it launched in the UK on a test basis with a few retailers later this year," he said. Google is looking to bring its Trusted Stores program to the UK...
And then in 2011 Google launched Google+ and then also launched the implementation of rel="Author" information into the results using Google+ profile data. Everyone loves to speculate on Author Rank and its effect on the SERPs long term.
Twitter Vine launched earlier this year, giving Twitter users the ability to capture six seconds of mobile video and share on Twitter through its app for iPhone and iPod touch (with a newly released Android app).
The 140 character social networking and microblogging service launched in 2006 and is growing up and taking flight. Journalists, move over. Companies and organizations breaking news via a tweet is the new “normal” of public relations, media...
Google has launched a new nutrition search that provides accurate and up to date information on a wide variety of food and drinks. Tired of trying to find nutrition information on sites where you aren’t quite sure of their accuracy?
Or, as SEW reported earlier this month in a story entitled, YouTube Contest Case Study: Intel Generates Awareness, Engages Consumers, Drives Brand Lift, Intel launched a five-month series of time lapse photography and slow motion videography...
Last year after Google Penguin 1.0 launched, Glenn Gabe at G-Squared Interactive did an analysis of sites that lost traffic and rankings, and I covered in "Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites".
Google AdWords has launched a series of new changes for advertisers, including updates to AdWords Editor, a new Display Benchmarks Tool, and improvements to enhanced campaigns with flexible bid strategies.
Google has launched Top Charts, allowing users to visualize and share the most-searched people, places, and things in more than 40 categories, all the way back to 2004. Derived from Google’s Knowledge Graph, the data is featured in Google Trends...
The video streaming website launched eight years ago with a single video. YouTube has been serving its clips of animals, planking, people falling over and monkeys in sheepskin coats for eight years. Bought by Google in 2006, YouTube now has more...
But again, it has been less than two years since Google+ launched, and in the two years following Facebook's launch, they offered very little for brands either. Google+ is struggling to attract brands, and the brands they do attract are neglecting...
The company gives an example of where this new technology can be useful, saying “a category page launched with 10 products with every product matched to the category can become low quality if some of the products quickly go out-of-stock or are...
Google's Penguin update launched in April 2012, and was followed by two refreshes last year – in May and October. There has been much speculation this week about some kind of major Google update. Google Penguin 2.0 was not the blame.
The YouTube team has finally launched a pilot program for a small group of partners that will offer paid channels on YouTube – a move that had been expected since January. YouTube has been building a partner program since 2007 that enables content...
