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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    DoubleClick launched Shopping campaigns support in March, which it says offers a simple, flexible way for retailers to manage their Product Listing Ads (PLAs). Google subsidiary DoubleClick has announced three additional tools in the DoubleClick...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    Out of the first 80 tests that were launched, they were able to generate more than 25,000 incremental inquiries, increase their lead value, and gain more than 100 important insights. While attending ClickZ Live San Francisco’s session on...

  3. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    One takeaway Pease noted is that Google recently launched "Dynamic Sitelinks" worldwide. On Tuesday, I had the opportunity to attend the fabulous ClickZ Live conference in downtown San Francisco. In between live tweeting from the event, posting...

  4. How to Create a Social Media Friendly Landing Page

    For example, let's say you've just launched a desktop browser app for your users. Community managers can create great little posts that entice and pique the curiosity of friends and fans. We demonstrate every day that we can drive traffic from...

  5. 4 Amazing Things You Simply Must Know About Sensational Headlines

    If a recent satire website launched by The Onion is any indicator, we may already be at that point. An often overlooked but critical part of content marketing is the headline. The best content with a boring headline that does a poor job of giving...

  6. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    When it launched, Carrie Hill wrote a great guide to help you get set up. Google Analytics has always been very good at telling you what people have been viewing and clicking on your website, but in the past, you always had to guess what type of...