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  1. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    Jerry Dischler, vice president of product management for AdWords, explained the motivation behind the updates, saying, "It’s no longer about devices, it's about connecting people to the content they care about, whether online, mobile sites, or on...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...

  3. 4 Critical Elements of a Successful Content Marketing Team

    What concerns arise over the lifetime of a product? As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to...

  4. 7 Content Marketing Tips to Recover From Google Penguin

    Google considers exchanging a free product for a link a "link scheme. Without one, it's basically impossible to make money without search traffic. You should be SEO conscious while you do this, but the whole point is to design an SEO strategy that...

  5. 5 Critical Factors for Optimized Mobile PPC Targeting

    If possible, allow users to take a quick, easy action on your mobile site; possibly save a product for later or complete a super-simple contact form. Launch Mobile Preferred Ads And individuals who search this exact term on mobile devices may also...