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  1. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Using a Facebook advertising management platform, this can be accomplished in under three minutes. Continuing on with the above example, let's assume the advertiser chooses to look at the actualdownloads driven from the Facebook mobile app install...

  2. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Here's a video with more information about Curalate and how their platform works: Google is focused on enhancing social media statistics in their Analytics product, so this is a great way to track your Pinterest marketing activity.

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Apple records and keeps users' Siri queries for up to 2 years – Los Angeles TimesData is anonymized after six months...

  4. Google Catalogs Design Tips: How to Best Showcase Your Products

    Publishers who don’t take full advantage of the tablet platform when presenting a catalog on Google Catalogs are missing out on valuable marketing opportunities. Additionally, we’ll look at how the consumer experiences catalogs on the Google...

  5. BloomReach Incorporates Real-Time Freshness For E-Commerce Optimization

    Just a few months after their official launch, big data cloud marketing platform BloomReach has introduced a major improvement to their Web Relevance Engine (WRE), the technology that drives their search and social optimization products.