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  1. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Know your client's weaknesses, and focus on why someone should buy your product vs.someone else. Beal said there is no reason to trash your competitors – it looks ugly, and your competitor could launch an attack trashing your rep.

  2. SEO for Startups & New Businesses: An 11 Step Plan

    Many companies net out in the middle – high profile executives and writers or product people are authorized, encourages, and reviewed and compensated based on their social authority and the metrics of the content they create and promote on 'earned...

  3. 4 Critical Elements of a Successful Content Marketing Team

    What concerns arise over the lifetime of a product? As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant challenge has quickly become apparent: Finding the right talent to...

  4. 5 Critical Factors for Optimized Mobile PPC Targeting

    If possible, allow users to take a quick, easy action on your mobile site; possibly save a product for later or complete a super-simple contact form. Launch Mobile Preferred Ads Capturing the most value out of mobile can be a challenge – but as a...

  5. The Ultimate List to Clean Up Your PPC Accounts for the New Year

    This entire article could also focus on cleaning up your Product Listing Ads (PLAs) and auto-targets within AdWords. Our clients often launch offer-related or seasonal-focused sitelinks. Many strategies have come and gone within your PPC campaigns...

  6. How to Convert One-Time Customers Into Repeat or Lifetime Customers

    New products: When you launch a new product, make sure that all this lights up your social media channels. If you liked a specific product for one friend, it's very possible another friend may like that same product or a different product from the...