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  1. Driving Consumer Insights With Mobile Analytics

    For example, are your users leaving product reviews, referring the application to others, etc. The next type of analysis is Funnel analysis, which basically allows you to see who, at Activation, downloaded the product, used it 1x and filled out a...

  2. Google Goes Shopping, Buys Channel Intelligence for $125 Million

    CI handles ecommerce solutions aimed at boosting the sales of product and services by making them easier to find on the web. CI creates a product known as CI Boost. The product assists retailers with optimizing product visibility on Facebook...

  3. Google Catalogs Annotations: How to Enrich the Consumer Experience & Track Results

    Merchants have a lot to consider when getting ready to launch a product catalog on Google Catalogs. Annotations on Google Catalogs are so much more than just hyperlinks to product pages on your company’s ecommerce site.

  4. Google Catalogs Design Tips: How to Best Showcase Your Products

    While stuffing each available inch of the catalog page with product images and small text is a time honored tradition in the print world, in the digital world it may not work as well. The publisher does not even need text on the page showing a...

  5. ROPE: 4 Essentials for Global Integrated Digital Marketing

    Complicated marketing, content, regional and brand communications silos often collaborate infrequently and impersonally with IT teams and forget to work toward a common goal: the target segment in that country for that product suite or service.