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  1. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    Last August Mountain Dew was ready to launch an Apple version and decided to get the crowd to share their wisdom by asking them to name this new variant. Their marketing team decided that the best way to kick this campaign off was to ask their...

  2. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Bringing Google+ Comments to Blogger – Official Google BlogNew integration brings together comments made on Blogger blog posts, Google+ comments, and shared content that links to your blog post. Now playing: Twitter #music – Twitter BlogTwitter...

  3. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    So, when he was approaching the launch of the redesign in early February, he contacted me to see if I could help him prepare. I also explained that an official Penguin update hadn't been launched since October 5th, 2012, and that we were...

  4. Google Updates Above the Fold Page Layout Algorithm

    Google’s Matt Cutts has announced the first official update to January’s Page Layout algorithm, designed to reward sites with content, rather than ads, above the fold. In the official announcement, they explained who might be affected: “Rather than...

  5. BloomReach Incorporates Real-Time Freshness For E-Commerce Optimization

    Just a few months after their official launch, big data cloud marketing platform BloomReach has introduced a major improvement to their Web Relevance Engine (WRE), the technology that drives their search and social optimization products.