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  1. SEO for Startups & New Businesses: An 11 Step Plan

    Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for SEO. Having a content metrics and inbound marketing reporting plan in place before you launch is a great...

  2. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Will Lisa's cross-platform campaign be thwarted? When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. Learn Valuable Content Marketing Tactics at ClickZ Live...

  3. Unruly's Second Opinion on Top 10 Social Video Trends for 2014

    This will be fed by the launch of Facebook's new video ad platform, while Twitter will also play a big part in 2014. Brands will explore the wearable tech marketing opportunity Why would you want to get a second opinion on which way video marketing...

  4. Facebook Mobile App Install Ads: Optimize Beyond Clicks to Drive Higher ROI

    Using a Facebook advertising management platform, this can be accomplished in under three minutes. After running the campaign for two weeks, he pulls the following information from directly from Facebook and begins his post-launch analysis.

  5. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Here's a video with more information about Curalate and how their platform works: Let's review what's available when it comes to Pinterest analytics, and how to leverage this information to improve your Pinterest marketing strategy.

  6. What is Mobile App Attribution & Why is it Important?

    When a user installs the mobile app, the SDK collects the same data points from within the mobile app and sends it to the platform. The platform generates the fingerprint of the install and then searches for clicks with the matching fingerprint.

  7. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    B2B Marketers Say Twitter is Now but Google+ Is the Future [Infographic] – Marketing PilgrimThe most popular platform among B2Bs? Google’s Wildfire Scraps Standalone Programs, Forces Full Subscription – Marketing PilgrimWildfire is retiring Basic...

  8. Driving Consumer Insights With Mobile Analytics

    This should come first before you decide which platform you'd like to build your app for (e.g.iOS, Android, etc. Thom Craver (@thomcraver), Digital Marketing Strategist and consultant, kicked off his information-packed session by recommending that...