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  1. Do Weak Links Reveal Powerful Opportunities?

    In this case, the market is identifying itself – you launch a new product or campaign and someone in that market finds your offer interesting and links to it. Weak ties play a crucial role in our ability to communicate with the outside world… our...

  2. Drive Your Clicks In-Store With Local Inventory Ads

    The product is still very new and I expect to see the new features that launch over the next few quarters, which should help us measuring the impact of these campaigns at our in-store tills. As well as the price, title, and image, these ads will...

  3. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    BloomReach’s latest research findings were announced in tandem with the company’s launch in the U.K.and a new product: BloomReach Compass. Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce...

  4. The Challenge of Enterprise Link-Building in a Content Marketing World

    Another tactic that has proven effective is creating a build-up and a buzz prior to launch with a landing page and signup form for notification when the content goes live. It's been pretty clear to most SEO professionals for a long time, even...