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  1. The Challenge of Enterprise Link-Building in a Content Marketing World

    Another tactic that has proven effective is creating a build-up and a buzz prior to launch with a landing page and signup form for notification when the content goes live. It's been pretty clear to most SEO professionals for a long time, even...

  2. Marin Adds Google Shopping Campaign Management

    That's likely part of the fuel behind Marin's latest launch: support for Google Shopping campaigns through its advertising platform, announced last week. With this launch, "Marin becomes the only independent digital marketing platform to offer...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    The launch of the Demographics reports in 2013 means we can now have some very powerful data at our fingertips to help us understand our website audience much better. So I'm going to launch straight into how you can use the reports to help you get...

  4. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Hopefully, most of the tests you launch will achieve a level of success and they will evolve into long-term tactics. Launch New Ad Formats For example, if you launch new image ads, you should create individual campaigns or at least ad groups for...

  5. Yahoo Retires Less Popular Products to Make Room for New Innovation

    This focus has allowed us to launch some new, exciting products while giving us the opportunity to make the core products our users already love even better. In an effort to focus on developing some of its more popular products, Yahoo has decided...