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  1. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Plan for Language Translation and Localized Campaign Management If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through Facebook ads is strong in regions like...

  2. The Growing Importance of International Mobile Search

    For a long time now English has served as the lingua franca, or common language, of the Internet. English is still the most commonly used language online but it still represents only just over a quarter of total usage.

  3. How to Launch an English Only Global Search Marketing Campaign

    Yet there are many others who consider English as their official language even if they speak a variety of other languages. Look at this list of countries where English is an official language () – you’ll find huge markets in the Middle East, Asia...

  4. Top Level Trends of SEM Worldwide in 2010 and 2011

    I'll shine a light on the development of some of the biggest markets outside of the English language by reviewing and predicting trends of Internet marketing worldwide in 2010 and 2011. When Google entered it was said it would never understand or...

  5. Google's New Latin Translation Tool: I Came, I Saw, I Mangled

    Today, we announce the first language translation system by which no native speakers now make use of: the Latin. That language barriers be torn away and the knowledge of the world is made accessible and useful, translation systems of many languages...

  6. Embracing the Nation -- Why Localizing by Country Works

    Consequently, when you're looking at the practicalities of exporting to foreign markets using foreign language websites, it can be tempting to try and save on web hosting and translation costs by targeting your websites by language rather than...

  7. Localizing Websites: Why it Pays to Target Countries and Not Languages

    So if we take it for granted that exporting is a sensible business strategy, and that the Internet is by far the most cost-effective method of international marketing and trade, then all that remains is to decide how exactly to target foreign...

  8. Dialects, Diversity and Keyword Research

    Very large numbers of French and Latin words entered the language. However, after the Norman Conquest in 1066 it was hugely influenced by Norman French, which became the language of the ruling class for a considerable period, and by Latin, which...

  9. Targeting by Language or Country: What You Need to Know

    Being an international search guy, I'm often asked which is smarter: developing a multilingual strategy around a language or a country. Multi-cultural by nature: Language is one of the biggest parts of a culture.

  10. Yahoo! Launches Mobile Site for U.S. Hispanic Users

    With the introduction of our new Spanish-language homepage, we are well positioned as the center of people's online lives. We're reaching the highly influential and increasingly mobile Hispanic market with an engaging and customizable mobile...

  11. The Worldwide Web Just Went Global

    Now that part of the Web, which may have to be renamed "Rfnet" in view of Russia's aspirations to run Russian language sites with the .rf domain name using Russian characters, will be able to run entirely using the Russian alphabet rather than...