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  1. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    In fact, he said, you might not even see a keyword in a Title tag today, yet the page is still being served for a query. A month later, Google moved to 100 percent secure search, building on a slow and steady loss of keyword data since 2011.

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Today’s Golfer I’ve written a lot previously here about aspects of content strategy, utilizing audience insight to create the right content, and more, but the challenge is in how to pull all of that together and today I want to share tips from...

  3. Top Brands Now Testing Pinterest Promoted Pins

    A month later, Pinterest announced it would be testing the advertising format with an undisclosed group of advertisers. Fast-forward to today, and the message remains the same from Pinterest: The promoted pins will be "tasteful, transparent...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Though remember to take them off when the site goes live – you would be surprised how often that people forget and wonder later why they aren't live. The present invention can instead be used later, in response to a query, in which case a user is...

  5. Dorothy Hodgkin Google Doodle Celebrates Biochemist

    A Google Doodle today celebrates the 104th birthday of British scientist Dorothy Hodgkin. Later, she also contributed to the discovery of the structures of both penicillin and insulin, where she described her first X-ray photograph of the latter as...

  6. Audrey Hepburn Google Doodle Celebrates Actress, Philanthropist

    A Google Doodle today features legendary actress Audrey Hepburn, best known for classic movies such as Breakfast at Tiffany's, My Fair Lady, and Sabrina, on what would have been her 85th birthday. The Google Doodle features a black and white...