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  1. Twitter Celebrates 8th Birthday With #FirstTweet Tool

    Twitter today is celebrating its eighth birthday. Eight years later, our users have transformed Twitter into place where you can discover new ideas, make real human connections and express yourself freely," Twitter said in a blog post.

  2. Yandex & Google: A Big Change for Russia's Display Ad Market

    Today, we are finding it much more effective than classic display media buying due to the fact that the conversion rate can reach more than 10 percent and the specific targeting capabilities are similar to what we find with paid search.

  3. Understanding Search Analytics: Making Better, Data-Driven Decisions

    today, it’s just a matter of getting a handle on what that means to our business and our marketing programs. A couple days later, he goes to check it out. Covario’s Steve Beatty shared the results of an eMarketer/Nielsen survey that illustrated the...

  4. How to Hire (and Keep) Digital Marketing Talent in 2014

    Rigorous and methodical hiring, ongoing training, and twice a year reviews (especially facing the pressures of entitlement with the millennial generation who are looking to quickly move up the digital ecosystem) are critical in any organization's...

  5. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    The biggest challenge today, according to Google, is educating or training marketers how to deliver on mobile's promise, with the right strategies and processes for specific goals. It can be an app download that leads to a purchase, or a shopping...