Read up on Latent Semantic Indexing if this concept is confusing. This is especially frustrating for small business owners who don't have the time or resources to stay current in, what they believe to be, an esoteric and confusing industry.
Also significant is the fact that the nominal lift in purchase incidence increased in each week following exposure, highlighting the latent effects of exposure in driving purchase behavior. The 21-page report focuses on the impact of branded earned...
You might be surprised at how many latent newsworthy stories there are within your business environment. On-page optimization – the process of ensuring that your main website copy is fully optimized for the search engine bots – is certainly still...
Like many people who feel themselves to be insignificant, even laughable, Quirrell had a latent desire to make the world sit up and notice him. After months of agonized waiting, my daughter finally received her Pottermore account last week.
Your ad must connect your product or service with a latent need or desire and raise the priority of that need or desire to “I gotta do something about this right away. Falcon Ridge Birds of Prey Centre is one of the most successful attractions in...
The latent ability for the Ultra Knowledge platform to trend all the content in our archive can be seen in the Newswall and Topics A-Z, and also in the way that the home page is essentially visualized data, with content category color codes on...
There is a great deal of latent power and value that exists in the data… somewhere in there is the insights your company needs to make smart business decisions. Last summer, I had the privilege of doing a podcast with Gary King, the Harvard...
Panda is an attempt to return to these early methods, but Google can now apply latent semantics and understands duplicated content better. The only article I saw was by ZDnet reporting that HubPages CEO Paul Edmondson says SEO doesn’t work...
Search and display advertising synergy has been proven to work in tandem to deliver the latent activities that you covet, such as branded searches and conversions. Summer travel is a daunting prospect.
Obviously the two are very closely related, but to show the ranking of variations of the date shows the two have a latent semantic relationship. If you remember, back in the early days of Google when you did a search for "French military victories...
PageRank is an indicator of a page's latent ability to rank, but says nothing about how it is actually ranking or for what terms it is ranking. Yet there still seems to be a lot of confusion about what it is, how it works, how important it is and...
Method to Export External IDs with Values from a CRM: You need to be able to create a report or list that associates each external ID with a latent conversion and value from your system (e.g. When you're dealing with a niche and high value product...
Search engines use latent semantics to understand where certain keywords should be grouped. Latent Semantics and How to Check it in the SERPs by Frank Watson Here's a roundup of this week's columns and news stories for the week of Oct.to 22, as...
Many people have heard of the term "latent semantics" and know Google uses it in their rankings. Latent semantics basically explores the association between words. Latent semantics isn't the sexiest topic.
LDA, or latent Dirichlet allocation, is effectively one way of measuring relevance without counting keywords, so a crawling tool can "read" two pieces of copy and rate them according to which is better written.
This short-sighted view of an ad's performance can lead a marketer to turn off ads that have latent conversions. Therefore, it's extremely important that marketers evaluate their ads in a time period that accounts for these latent conversions.
Many people have maligned search engines as being either unwilling to really tackle latent semantic indexing because of the processor-intensive requirement, or unable to because of many technological and taxonomical limitations.
Stone Temple Consulting is also working with Jonah Stein from Alchemist Media to study latent conversion tracking, where a conversion is happening after repeat visits, but being attributed to just one of those visits.
Here is a table showing the Latent Conversion Delay, and how it changed from 2005 to 2007: What ScanAlert did was examine in detail the elapsed time between a user's first visit to an e-commerce Web site (measured by setting a cookie), and the...
How are these "latent" conversions accounted for in the prediction? Latent Conversions This leads nicely to the question of "latent conversions. Predicting Future SEO Campaign ROI: The Challenge Can we confidently predict the ROI for future SEO...
