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  1. Microsoft Tests Specialized Chips for Increased Search Speed

    Latency delay was decreased by 29 percent; The speed of search results and page loads is increasingly becoming a very important component of doing business on the Web. According to an article in PCWorld, Microsoft recently submitted a paper at the...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    This issue is exacerbated when a site has redirects, which are unique requests and cause 0.5 seconds of latency each. One thing that we know for sure when it comes to mobile SEO best practices: Google has made it clear that a bad mobile user...

  3. Understanding Negative SEO & How to Defend Your Website

    Site speed: Excessive crawling of a site can cause latency issues for a typical user browsing a site. It was previously known that Google would send messages notifying a site owner if their site was pointing to what would be considered spammy pages.

  4. Google's Search Quality Meeting Video: Where's the Beef?

    Search algorithm improvements often rely on and impact many different systems, so engineers with expertise in different areas all need to come together to make the best decision for the user, balancing all the tradeoffs involved (relevance, spam...

  5. Could A New Technique Change How Search Engines Work?

    The technique uses, from what I understand of it, a form of keyword or semantic latency to associate terms and long tail searches to provide better search results. Researchers at Georgia Tech have developed a machine-learning technique that gathers...