Consumers spend more time on social networks than on any category of websites; total time spent on social increased 37 percent YoY this July, at 121 billion minutes that month. More than a quarter of social media users say they are more likely to...
Again this quarter, the search ad spend increase YoY for Yahoo! Google’s Product Listing Ads traffic grew 262 percent YoY and provided 20 percent of Google paid search clicks for the quarter. Click-through-rates dropped by 13.7 percent YoY while...
Google’s costs-per-click fell for the fourth quarter straight, for a 15 percent loss YoY, as searchers continue to move to mobile, but advertisers refuse to pay desktop rates. CFO Patrick Pichette was quick to point out on the call that it would...
Facebook’s costs also ballooned, topping $1.93 billion for a 295 percent increase YoY. According to Facebook, revenue from advertising was $992 million, representing 84 percent of total revenue and a 28 percent increase from the same quarter last...
The Q2 2012 $12.21 billion in revenue is another new record and reflects a 35 percent increase over the same quarter last year, when Motorola is factored in. Google revenues topped $10 billion for the third quarter in a row, up 15 percent from the...
Paid search spend increased 15.5 percent YoY in Q2 2012, though the growth rate actually slowed, at nearly half that of last quarter, according to IgnitionOne. RKG pointed to 16 percent growth YoY for Bing/Yahoo, up from 10 percent growth in Q1 2012.
Advertisers in France saw the biggest CPC jump, with Q1 2012 rates 35 percent higher YoY. On average, CPMs (cost per thousand impressions) rose 41 percent over the same quarter last year, an increase of 15 percent since Q4 2011.
Covario’s analysis, which focuses on activity in the high-tech and consumer electronics sectors, showed a 15 percent YoY increase in PPC ad spend in the Americas, in line with the general trend shown by other analysts.
According to IgnitionOne, Yahoo/Bing had their best quarter since Q2 2010, with a 46.4 percent increase in U.S.search advertising spend YoY. Adobe notes that Google’s CPC fell 5 percent over last year, while Yahoo/Bing CPC rates were 18 percent...
Bing-hoo” lost 18 percent market share compared to Q4 2010, while Baidu grew their paid search revenue an astonishing 185 percent YoY in the fourth quarter, largely driven by their positioning in China.
Russia's top search engine Yandex reported today that their year-over-year (YoY) revenue increased by 43 percent, reaching 12.5 billion rubles ($410 million). Meanwhile, Google is releasing it's fourth quarter earnings today, and according to IHS...
Paid clicks were up 9 percent year-over-year (YoY); CPCs were up 14 percent YoY; and impressions were up 6 percent YoY, Efficient reported. Bing's click volume increased by 21 percent YoY and CPCs were up 27 percent.
Auto: Up 2% YOY Retail: Up 17% YOY Travel: Down 20% YOY, driven by weak CPC Finance: Up 2% YOY Average transaction size was down 5% over last year, but up 5% over the last quarter. In fact, Bing's growth in the Travel sector was a whopping 80% over...
