SEO News

Last Quarter Search Spending

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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    The gap between the two device classes has been a persistent one with this quarter’s results mirroring performance from two years earlier,” RKG said in its report. Overall, cost per click was up in Q1 for all search engines from the same time last...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Fashion and sporting goods retailers recorded CPCs under $0.10 cents last summer, with a continued downward trend into the fourth quarter. Automating Local SEO for Better Performance found that automating these above items helped multiple...

  3. Mobile PPC & Bing See Significant Gains in Q2 2013 Paid Search Reports

    Multiple pay-per-click (PPC) studies have been released covering the second quarter of 2013 and it paints a positive picture on the increase spend and conversions in the paid search markets. Covario released the global paid search spend analysis...

  4. Retail Paid Search Competition Heats Up with New Entrants

    Apparel & Fashion was the second largest sub-category (to Consumer Electronics) in terms of the total number of active advertisers in 2012 and it was easily the most dynamic sub-category, with one quarter of the advertisers in 2012 not appearing...

  5. Marissa Mayer: Yahoo Will Focus More on Search, Core Products

    Recently appointed Yahoo CEO Marissa Mayer has promised to make technology innovation the center of the company's future during Yahoo's third quarter investor call. Ignoring the sales, revenues rose to $1.09 billion up from $1.07 billion during the...

  6. Google Plans to Combine Mobile & Desktop Ads

    Google’s costs-per-click fell for the fourth quarter straight, for a 15 percent loss YoY, as searchers continue to move to mobile, but advertisers refuse to pay desktop rates. Google CEO Larry Page shared select bits of his vision for Google in the...

  7. Google Lobbying Spend Hits New High

    This quarter alone saw Google drop $2.4 million on their lobbying efforts, almost double from the same quarter last year. Google is spending more money on lobbying than ever before, as legal woes continue to plague the search giant.

  8. Mobile Search Marketing for BRIC -- Country by Country

    With only a quarter of Brazilian households hooked up to fixed broadband, mobile Internet seems poised to connect many more to the net. In "Mobile Search in BRIC: Tips and Tricks" we looked at the different strategies required to effectively take...