SEO News

Last Quarter Search Spending

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  1. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    The gap between the two device classes has been a persistent one with this quarter’s results mirroring performance from two years earlier,” RKG said in its report. Overall, cost per click was up in Q1 for all search engines from the same time last...

  2. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Fashion and sporting goods retailers recorded CPCs under $0.10 cents last summer, with a continued downward trend into the fourth quarter. Automating Local SEO for Better Performance found that automating these above items helped multiple...

  3. Retail Paid Search Competition Heats Up with New Entrants

    Apparel & Fashion was the second largest sub-category (to Consumer Electronics) in terms of the total number of active advertisers in 2012 and it was easily the most dynamic sub-category, with one quarter of the advertisers in 2012 not appearing...

  4. Google Plans to Combine Mobile & Desktop Ads

    Google’s costs-per-click fell for the fourth quarter straight, for a 15 percent loss YoY, as searchers continue to move to mobile, but advertisers refuse to pay desktop rates. Google CEO Larry Page shared select bits of his vision for Google in the...

  5. Google Lobbying Spend Hits New High

    This quarter alone saw Google drop $2.4 million on their lobbying efforts, almost double from the same quarter last year. Google is spending more money on lobbying than ever before, as legal woes continue to plague the search giant.