Thirty-five percent of retailers’ full year spend on paid search in 2011 was concentrated in the fourth quarter, with the top 50 largest retailers spending closer to 45 percent of their annual budget for search in those last three months...
Recently appointed Yahoo CEO Marissa Mayer has promised to make technology innovation the center of the company's future during Yahoo's third quarter investor call. Ignoring the sales, revenues rose to $1.09 billion up from $1.07 billion during the...
Tablet devices accounted for 52.2 percent of the total mobile search advertising budget for the quarter, which is a decrease compared to last quarter (60 percent). For their part, Covario reported that growth in paid search advertising was up 33...
Google’s costs-per-click fell for the fourth quarter straight, for a 15 percent loss YoY, as searchers continue to move to mobile, but advertisers refuse to pay desktop rates. Google CEO Larry Page shared select bits of his vision for Google in the...
They also found that mobile accounted for 15 percent of organic search visits, up 2 points from 13 percent last quarter. Paid search spend increased 15.5 percent YoY in Q2 2012, though the growth rate actually slowed, at nearly half that of last...
The report also shows that fourth quarter revenue for 2011 totaled $9 billion, a 20 percent year-over-year increase compared to $7.4 billion in 2010. Paid search remained the dominant ad revenue driver in 2011, accounting for $14.8 billion of the...
This represents an overall increase in mobile search spend of 221.1 percent over the same quarter last year, though the report warns that this growth rate has slowed since Q4 2011. According to IgnitionOne, Yahoo/Bing had their best quarter since...
Covario found that PPC advertising gains in the high-tech and consumer electronics sector, in particular, helped drive a fourth quarter total global search spend increase of 21 percent over the same period in 2010, up 7 percent over the third...
Despite strong growth in display advertising for the first nine months of 2011, a tumbling market for paid search dragged overall Internet ad spending in the U.S.down 2.9 percent in the third quarter, at least according to a new report from WPP's...
Other top players such as Amazon ($118 million), eBay ($70 million), and several car insurance agencies (State Farm, $54 million; Allstate, $50 million; Progressive, $46 million) invested several millions as well through the third quarter of this...
This quarter alone saw Google drop $2.4 million on their lobbying efforts, almost double from the same quarter last year. Google is spending more money on lobbying than ever before, as legal woes continue to plague the search giant.
A new study from Covario examining search advertising trends for high-tech industries shows intensely slowed growth for the second quarter of 2011, but that the year-to-date spending should still be on track for a 15 to 20 percent increase in 2011.
Bing and Yahoo now comprise roughly a quarter of all search traffic, making them far more viable as an ad medium than either company was when it ran on its own. Google CTR is up while Google impressions are down, whilst Bing and Yahoo have seen a...
With only a quarter of Brazilian households hooked up to fixed broadband, mobile Internet seems poised to connect many more to the net. In "Mobile Search in BRIC: Tips and Tricks" we looked at the different strategies required to effectively take...
Meanwhile, Google is releasing it's fourth quarter earnings today, and according to IHS Screen digest, they are likely to have increased their revenue generated from the global search advertising market by as much as 20% - despite having stronger...
Digital Marketers Need to Work on Elevator Pitch for Holiday Season By Greg Jarboe comScore released its Q3 2010 U.S.retail e-commerce sales estimates, which showed that online retail spending reached $32.1 billion for the quarter, up 9 percent...
Yesterday, comScore released its Q3 2010 U.S.retail e-commerce sales estimates, which showed that online retail spending reached $32.1 billion for the quarter, up 9 percent versus year ago. This growth rate represented the fourth consecutive...
Sid Shah, commented that despite flattened share of spending over the transition, search advertising spend on Bing has been growing consistently at an average rate of 0.65 percent per quarter since it launched in May 2009, underlining the...
Google gobbled up more paid search spending share last quarter, a result of the Bing/Yahoo integration, according to new reports from Efficient Frontier and SearchIgnite. Efficient expects Google to see "relatively significant gains" in the fourth...
In fact, that would be the understatement of the year: SMB ad spending in the second-quarter soared 159% from last year, according to a WebVisible report. The findings point to an average spend of $2 231 on search advertising in the second quarter...
