SEO News

Last Quarter First

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  1. Google Shopping Beats Amazon Product Ads on Costs, Traffic, Not Conversion Rate [Study]

    CPC rates saw a general increase cross the board during the last quarter. Amazon Product Ads had the best conversion rates for Q4 2012, notably even beating its own numbers for the previous quarter. Q3 2012 marked Google Shopping first recorded...

  2. Google Plans to Combine Mobile & Desktop Ads

    Google’s costs-per-click fell for the fourth quarter straight, for a 15 percent loss YoY, as searchers continue to move to mobile, but advertisers refuse to pay desktop rates. Google CEO Larry Page shared select bits of his vision for Google in the...

  3. The Growing Importance of International Mobile Search

    English is still the most commonly used language online but it still represents only just over a quarter of total usage. According to Google mobile searches quadrupled in the U.S.last year. The first week of the games saw a tenfold increase in...

  4. Facebook Ads 80% Bot Claim, Examined! Why You Shouldn’t Lose Faith Just Yet

    However, international clicks can cost a quarter as much as the USA or less, so the bot percentage may be somewhere between acceptable and better than America net. They’re the ones who get freaked out when it looks they’ve been ripped off by a...

  5. Facebook Store Revenue Among SMBSs Increases 38%

    The second quarter of 2012 looked a lot better than the first for small- and medium-sized businesses (SMBs) using Facebook as a direct selling tool. The first quarter of this year saw that rise to 17.7 percent and settle at its current high of 22.1...

  6. Google Reports $12.2 Billion in Q2 2012 Revenue, 35% YoY Growth

    The Q2 2012 $12.21 billion in revenue is another new record and reflects a 35 percent increase over the same quarter last year, when Motorola is factored in. Google revenues from outside of the United States totaled $5.96 billion, representing 54...