They know that people don't like other types of sites. Last October I wrote a related article that covered The Need for Extreme Differentiation in your Content, and that covers a bit of this ground, but now we'll look at some ways to think about...
Look at it from the other side and the last thing you want or need is to have to decide what someone else may create for you. Your "target" knows this and you know this so get to the point. In some sales environments that may not be far from the...
It's important to know that Google Analytics "Hour of Day" displays the Year, Month, Day of Month, and Hour of the Day, in that order as a numeric string. I can't take any credit for this one, but I know a great report when I see it.
You can compare periods of 7, 14, or 28 days, or look at reports generated in the last 90 days, according to Google. SEM managers will be able to log into their accounts run one single report and know what campaigns and ad groups need to be focused...
Another thing to look out for is when the plugin was last updated (or at least look at whether the author is contributing to the support section, as above). Please let us know in the comments below. There are a few telltale signs.
How many of you have had the "you really don't know what keywords your users would use to search for your business" conversation with a client? Before you can know how you want users to find you, you need to know how the company positions itself.
This is according to last week's announcement from a medical cannabis nonprofit. We do know that advertisers participating in Google Grants will be given a lower priority in the results. Google's got $5 on it .er, make that $240,000.
I recommend a phone call first (tread carefully, some hate this), and an email second with a social touch left for last. Often, it will be a last minute request (need an expert on SEO by 5 p.m.because someone else dropped the ball.
But if you know little or nothing about video production, where do you start and how difficult is it likely to be? I have devoted the last several years to showing others how easy video is. Much has been written in these columns about the use of...
Analyze your links closely to know you are doing SEO right and which links you should disavow, but don’t think about backlinks. The trick is to do REAL SEO that will last, avoiding silver bullets. But unlike many other industries where there are...
Mobile and social have been among the most talked-about subjects for the last couple of years. But did you know that email plays a very important role with both of those from an engagement, brand, and conversion perspective?
Alternatively if you know of any amazing failures, I'd love to know about those too. If this were my blog, I'd send a short email to the people featured in the videos and let them know the videos have been re-released and ask them to retweet, +1, etc.
As shown in the table below, display is strong in delivering "assisted" conversions, while search is the best driver of last-click conversions. For example, display ads typically aren't the strongest driver of last-click conversions, but an...
According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen from the graph below:
Google makes it pretty clear that using the disavow tool is an act of last resort. One thing that we do know for certain is that Google frowns upon the frivolous use of the tool. Cutts is quoted as saying "… if you were hit by Penguin and know or...
As of last count, there are 60+ known commands, which, when typed or spoken will generate results cards. Of course, it's too early in the game to know what the rules for optimization, both natural and paid will be.
It can be very easy to fall into the habit of using what we know works – because we have deadlines, ROI goals, and processes already in place. Quoting from Danny Goodwin's post last week, these were the common link issues that caused drops in ranking:
But even if you analyze, download, and organize those links, how do you know which ones are truly being removed? Note: Cyrus Shepard wrote a great post last week about the disavow tool and mentioned that you can use Screaming Frog to check page...
We double checked again last week when making the site live on the internet and available for install for testing during last week's announcement. Mikandi added that it will change the app to fit with Google's updated terms and conditions, although...
Last but not least comes the money. Start at the ad group level, then as you get to know which sites are performing better for you, you can increase your placement bid there. You can use the following simple five-step plan to create a brand...
