I recommend a phone call first (tread carefully, some hate this), and an email second with a social touch left for last. Often, it will be a last minute request (need an expert on SEO by 5 p.m.because someone else dropped the ball.
But if you know little or nothing about video production, where do you start and how difficult is it likely to be? I have devoted the last several years to showing others how easy video is. Much has been written in these columns about the use of...
Analyze your links closely to know you are doing SEO right and which links you should disavow, but don’t think about backlinks. The trick is to do REAL SEO that will last, avoiding silver bullets. But unlike many other industries where there are...
Mobile and social have been among the most talked-about subjects for the last couple of years. But did you know that email plays a very important role with both of those from an engagement, brand, and conversion perspective?
Alternatively if you know of any amazing failures, I'd love to know about those too. If this were my blog, I'd send a short email to the people featured in the videos and let them know the videos have been re-released and ask them to retweet, +1, etc.
As shown in the table below, display is strong in delivering "assisted" conversions, while search is the best driver of last-click conversions. For example, display ads typically aren't the strongest driver of last-click conversions, but an...
According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has shown explosive growth in the last three years, as seen from the graph below:
Google makes it pretty clear that using the disavow tool is an act of last resort. One thing that we do know for certain is that Google frowns upon the frivolous use of the tool. Cutts is quoted as saying "… if you were hit by Penguin and know or...
As of last count, there are 60+ known commands, which, when typed or spoken will generate results cards. Of course, it's too early in the game to know what the rules for optimization, both natural and paid will be.
It can be very easy to fall into the habit of using what we know works – because we have deadlines, ROI goals, and processes already in place. Quoting from Danny Goodwin's post last week, these were the common link issues that caused drops in ranking:
But even if you analyze, download, and organize those links, how do you know which ones are truly being removed? Note: Cyrus Shepard wrote a great post last week about the disavow tool and mentioned that you can use Screaming Frog to check page...
We double checked again last week when making the site live on the internet and available for install for testing during last week's announcement. Mikandi added that it will change the app to fit with Google's updated terms and conditions, although...
Last but not least comes the money. Start at the ad group level, then as you get to know which sites are performing better for you, you can increase your placement bid there. You can use the following simple five-step plan to create a brand...
Last year, when negative SEO became a lot more prevalent, the wording was changed to “There's almost nothing a competitor can do to harm your ranking or have your site removed from our index. Some webmasters might not have engaged in negative SEO...
When you see the changes appear, let us know what you think in the comments. Last week, the Google Analytics team announced a new, more streamlined way to measure your goals. If you know a goal was converted, but the verification doesn't show any...
You need to know if just the link has been removed or the entire page it was on. Con: Doesn't have automated alerts and doesn't report on changes, just on lost links within the last six months. When multiple links are removed or changed within a...
Making an effort to get your pages to rank takes tons of time, skill, and know how. According to a report published by eMarketer last year, global ecommerce sales grew 21.1 percent to top $1 trillion for the first time.
It's the beginning of the month and it's again time to report to your clients or your boss on the SEO progress made last month. What SEO tasks were completed last month in relation to our goals? Most of us know that SEO is not just about ranking...
For example, if you're building links for a gourmet chocolate website, you should know that: But if you just react and do things at the last minute, you aren't going to get maximum return for your effort.
But in the last three decades of this development, there’s one important business function that’s been relatively absent of a platform that could stay current and integrate well with others being developed.
