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  1. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Lesson #2: Know Your Numbers - Profit per Customer and Revenue per Employee Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client and make employees use time tracking...

  2. How to Create a Content Marketing Strategy From Your Existing SEO Content

    It’s good to let customers know how well your organization is doing every once in a while, but the bulk of your email marketing should provide customers with information they can actually learn from and use.

  3. 3 Must-Know Findings About Cross-Channel Attribution

    It’s positive to see this pool shrinking as research has shown that last-click models are undervaluing contributions from channels. Of those surveyed, 23 percent indicated that they still use a single-touch (first or last) attribution model to...

  4. Elite SEM Wins Best Agency at U.S. Search Awards

    Elite SEM won big in Las Vegas last night. The agency also won the award last year, giving them a perfect record. The fact that our peers voted us best of the best is very humbling, and it's nice to know we have such a great reputation in the...

  5. The Evolution of SERPs and User Behaviors

    Last month, Mediative released a new eye tracking study showing the evolution of SERPs and how that’s affected how users scan results and ultimately decided on the listing the want. I don’t know many other industries that go through that much...

  6. SEO Is No One-Trick Pony

    I’ve certainly read my fair share of wonderful columns detailing individual tactics that are involved in the SEO process, but I don’t know that I’ve seen one which tried to hit upon the various things that go into an SEO engagement, within the...

  7. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    So we know the goal is to consolidate/roll the mobile site into the desktop site. Just think of the last time you said, "Well it’s just a canonical tag, and can’t we just squeeze it into the next release…" What was the response?