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  1. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    So we know the goal is to consolidate/roll the mobile site into the desktop site. Just think of the last time you said, "Well it’s just a canonical tag, and can’t we just squeeze it into the next release…" What was the response?

  2. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way that companies approach link-building. As illustrated by the six degrees of separation from actor Kevin Bacon...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I still find many webmasters don’t know that you can segment mobile search traffic directly in the Search Queries reporting in Google Webmaster Tools. We all know mobile is growing rapidly, but there are still many sites with less than 20 percent...

  4. How FREE Website Call Conversion Tracking From Google Will Benefit You

    This tool helps you quickly see the keywords that are working for them by looking at several factors, including days seen, average position, and last seen date. Let me know your experience with call tracking and any positive or negative results in...

  5. 3 Ways to Dig Deeper for Bigger Paid Search Success

    Last week I had the chance to have lunch with some friends in the industry. Now you can show the customer that you know them, welcome them back, or create specific ad copy that directs that customer to your customer service section vs.that direct...