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  1. Product Listing Ads: How to Maximize Your Returns

    Product Listing Ads (PLAs) were introduced by Google last year as a way to deliver product specific ads containing an image. Google Shopping's vertical product-specific results were later shifted to include only PLAs – all the old free results were...

  2. Online Newsrooms Content Marketing Checklist: ‘Tis the Season & the Future

    Remember to save the file names of the key executive photos with the first and last name versus something generic. Just check out the Marshalls/T.J.Maxx press release announcing specific gift ideas with pictures and prices or Starbucks announcing...

  3. Blog SMO Guide: How to Apply Social Media Optimization to Your Blog in 33 Steps

    To optimize retweetability, the title heading should be no longer than about 98 characters.i.e.char limit  -  [20-char shortened URL]  -  [15-char username]  -  [7-char RT prefix and spaces]) Exclude categories or site structure breadcrumbs from...

  4. Paid Search Fire Drills: Common Oversights, Harsh Consequences

    In some cases with different cookie windows, there is inconsistent URL tagging and even inconsistency when reporting on first-click or last-click attribution between the two systems. Give a lot of thought to the possible combinations of keywords...