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  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    An update to the Webmaster Guidelines last month put cookie-cutter guest posts in the same category as scraped content. According to Rand Fishkin of Moz, there has been a clear shift in marketers' link-building tactics in 2014 as compared to last...

  2. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they were from eating at the last Christmas period, let alone thinking about next Christmas' gifts already.

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way that companies approach link-building. It's been pretty clear to most SEO professionals for a long time, even...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    I’ll give you a second to read that last line again. Last, but not least, is to test your webpages via Google’s PageSpeed Insights. They fire up Chrome or Firefox on their desktop computer and start looking around.