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  1. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from Covario, a San Diego, California search marketing agency. The quarterly analysis - which covers Covario clients in...

  2. Matt Cutts Extends Leave From Google Into 2015

    In other search news, Bing also lost a very public-facing member of its team last week. Matt Cutts stunned digital marketers when he announced that he would be taking a leave of absence in July 2014. Well, looks like we’re in for another surprise.

  3. Using Analytical Analysis to Help Improve Conversions

    In this section we will take a look at the conversion point and what pages recently provided the last few steps to conversion. A quick glance under the hood here can let you know a lot more goal information than a quick last touch by default goal...

  4. Writing Your Way to the Top of Search and Social Results

    In today’s race for attracting quality eyeballs, the most influential factor can be in the writing quality of a brand’s content, down to every last title tag, meta description, and tweet. Search and social media writing - we’ve come a long way in...

  5. Can Groupon Break Into the Search Market?

    The feature, which was tested in five cities before its introduction last week, is similar to Yelp, right down to the user reviews. Groupon has been on an innovation streak lately, introducing time-based deals and an app that gives users cash back...

  6. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    While search revenues held strong at just around $4.5 billion, they didn’t see the same exponential growth as mobile, with only a slight uptick of 4 percent from $4.4 billion last year. Social spending topped $2.9 billion at half-year 2014, up from...

  7. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client and make employees use time tracking tools. If you want to eventually sell your agency, to get anything more than...