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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    While search revenues held strong at just around $4.5 billion, they didn’t see the same exponential growth as mobile, with only a slight uptick of 4 percent from $4.4 billion last year. Social spending topped $2.9 billion at half-year 2014, up from...

  2. 8 Lessons Learned From Owning a Search Agency for 15 Years

    Budgeting, financing, and measuring profit are all very important, but the last thing I wanted to do was track hours for each client and make employees use time tracking tools. If you want to eventually sell your agency, to get anything more than...

  3. How to Create a Content Marketing Strategy From Your Existing SEO Content

    So, take the SEO content you’ve written over the last six months or more, and repurpose it into downloadable whitepapers or compile it into an e-book. Have you stopped to think that the same great content you’re creating for SEO could be used for...

  4. 3 Building Blocks for Content and Search Marketing Success

    Over the last five years the way we market to people has changed. The search-marketing environment that we live, communicate, and work in has changed rapidly from a once siloed landscape to a connected, innovative, and consistently changing ecosystem.

  5. Movie-Themed Halloween Costumes Lead Google Search Trends

    were popular options on last year's list, Snow Queen Elsa, snowman Olaf, and Princess Anna outfits from Disney's animated blockbuster Frozen are in the lead for 2014. Interestingly, it seems more people are looking to incorporate their pets into...

  6. 3 Must-Know Findings About Cross-Channel Attribution

    It’s positive to see this pool shrinking as research has shown that last-click models are undervaluing contributions from channels. Of those surveyed, 23 percent indicated that they still use a single-touch (first or last) attribution model to...

  7. Elite SEM Wins Best Agency at U.S. Search Awards

    Elite SEM won big in Las Vegas last night. The agency also won the award last year, giving them a perfect record. They weren't playing craps or blackjack — well, they may have been — but the New York-based search engine marketing firm was named...