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  1. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    The really cool news is in the last two features, though: Excel for AdWords (my name, not theirs) and Drafts & Experiments. Indeed, these new features may just be the last nail in its coffin. Google announced a number of new AdWords features and...

  2. Google Reveals New AdWords Features: App Ads, 'Enterprise' Tools, & More

    As a result, Google last year launched estimated total conversions to measure conversions across multiple devices. During a live-stream event today, Google announced three key AdWords updates that will be launched over the next few months – new app...

  3. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    But you haven’t seen the last of me yet and there is no doubt that I’ll be catching up in person with everyone at the industry’s leading digital marketing event, ClickZ Live. The inaugural ClickZ Live New York kicked off with a bang earlier this...

  4. What is SEM? Depends on Who You Ask

    Another 20 percent confuse it with SEO and the last 5 percent has absolutely no idea. This made perfect sense, as marketing naturally incorporates a wide array of tactics, including advertising. Over the years, however, the term "search engine...