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  1. 49% of U.K. Consumers Use Organic Search to Find Online Retailers [Study]

    And because we can count it and allocate it without argument, we focus disproportionately on the last click. Forty-nine percent of consumers in the U.K.leverage organic search as the main point of entry to e-commerce shopping sites, but only 35...

  2. Mobile Site Migration Planning: Rolling Your M-Dot Into Your .Com

    Just think of the last time you said, "Well it’s just a canonical tag, and can’t we just squeeze it into the next release…" What was the response? The mobile mind shift has created a paradigm in which the understanding is that each individual...

  3. 6 Crucial Link Building Strategies to Drive Quality Traffic

    An update to the Webmaster Guidelines last month put cookie-cutter guest posts in the same category as scraped content. According to Rand Fishkin of Moz, there has been a clear shift in marketers' link-building tactics in 2014 as compared to last...

  4. Why Retailers Should Start Their Pay-Per-Click Christmas Campaigns Now

    Its peak performance is in July, followed by April - a time where most would believe that consumers are still thinking about how full they were from eating at the last Christmas period, let alone thinking about next Christmas' gifts already.

  5. The Challenge of Enterprise Link-Building in a Content Marketing World

    It's no secret that there have been a lot of changes in the SEO industry over the last couple years that have dramatically changed the way that companies approach link-building. It's been pretty clear to most SEO professionals for a long time, even...