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  1. Thinking About a New Site? How to Set Killer (and Realistic) Goals

    Stay laser focused on the things that will make or break the project itself (remember, this is a lot of work). If you’re not familiar with the term, a site migration is a project where a new site is being designed and built, and content assets from...

  2. How to Make PPC Count Without Conversion Tracking

    In the absence of any conversion data, your PPC management needs to become laser focused on the core PPC metrics. Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros in...

  3. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    What we’ll see instead in 2012 is businesses focusing more on profitability and a laser-sharp ROI focus when it comes to Facebook contests, Facebook ads, and Facebook only promotion. I’m no fan of making predictions, but there are some major social...

  4. Search Engine Watch Redesign Breaks Records

    This proved a great cultural fit as both teams were laser focussed on innovation. The ultimate aim of the project was to create a more attractive and engaging website that showed off all the great content we have and make it easier to find.