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  1. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    Too many businesses today stay laser focused on one idea or approach and when a change happens, they are stunned by their loss of traffic. Why does this happen? Is it due to spamming? Or freshness? The latest Google webmaster help video from Matt...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    You might call it a move from tactician to strategist: the best and most successful players in our space will work to anticipate Google's next moves and respond to them with laser focus. It has been an incredibly eventful year in terms of updates...

  3. Fake Online Reviews Cost 19 Companies $350,000

    They include a laser hair removal chain, and adult entertainment club, the charter bus service U.S. When people read online reviews of a business, it's often difficult to figure out which reviews are legitimate and which aren't much more than a...

  4. Thinking About a New Site? How to Set Killer (and Realistic) Goals

    Stay laser focused on the things that will make or break the project itself (remember, this is a lot of work). If you’re not familiar with the term, a site migration is a project where a new site is being designed and built, and content assets from...

  5. How to Make PPC Count Without Conversion Tracking

    In the absence of any conversion data, your PPC management needs to become laser focused on the core PPC metrics. Imagine for a second a PPC advertiser’s worst nightmare: You log into AdWords and your keywords, ads and campaigns all have zeros in...

  6. 7 Social Media & SEO Tactics Businesses Will Adopt in 2012

    What we’ll see instead in 2012 is businesses focusing more on profitability and a laser-sharp ROI focus when it comes to Facebook contests, Facebook ads, and Facebook only promotion. I’m no fan of making predictions, but there are some major social...