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Larry

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  1. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The findings showed women in the environment studied experienced a 21 percent gender bias gap, according to WordStream, and that "women are, on average, viewed as 21 percent less valuable than their male peers, regardless of experience and other...

  2. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Web analytics are like footprints in the sand. They tell you where someone went, but not who they were or why they went that way. Designers often place too much emphasis on website analytics to determine what changes to make to improve a website's...

  3. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Google announced a number of new AdWords features and enhancements this morning from their Step Inside AdWords live (and live-streamed) event in Half Moon Bay. Interestingly, two of these new features add powerful, enterprise-level AdWords...

  4. 26 Free Must-Have Tools for PPC Success

    Suggested by Larry Kim of Wordstream. Special thanks to Aaron Levy, Andrew Bethel, Arianne Donoghue, Ben Nusekabel, David Szetela (twitter.com/Szetela), Larry Kim, Leo Sussan, Lisa Sanner, Mark Kennedy, Martin Roettgerding, Matt Umbro, Matt...