SEO News

Larry

RSS
  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    With the flood of ill-trained people claiming to be user experience (UX) designers, how do you know if you are hiring a UX snake oil salesman or a true UX expert? UX design was largely unappreciated for many years, but the rash of recent successes...

  2. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    Among the most retweeted search marketers, Larry Kim (@larrykim), Melissa Mackey (@Mel66) and Matthew Umbro (@Matt_Umbro) garnered the top three spots. The search marketing community is one that can be defined by the topics we write about and share...

  3. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    The findings showed women in the environment studied experienced a 21 percent gender bias gap, according to WordStream, and that "women are, on average, viewed as 21 percent less valuable than their male peers, regardless of experience and other...

  4. A Knowledge Gap Analysis Will Tell You What Web Analytics Can't

    Web analytics are like footprints in the sand. They tell you where someone went, but not who they were or why they went that way. Designers often place too much emphasis on website analytics to determine what changes to make to improve a website's...

  5. Google Wants to Woo Enterprise Clients Away From AdWords Management Platforms

    Google announced a number of new AdWords features and enhancements this morning from their Step Inside AdWords live (and live-streamed) event in Half Moon Bay. Interestingly, two of these new features add powerful, enterprise-level AdWords...