Many people with image-rich sites were puzzled when their traffic dropped in late-January due to a change in the way Google Images works. How to Use this Segment: Apply this segment to reports in the Audience section of Google Analytics to inspect...
Drive Traffic Through Different Sites Use image tagging tools such as those from startup Stipple that automate the tagging of images as they travel throughout the web. Work within your specific business community as well as the Pinterest community...
In contrast, non-competitive sites can sometimes "win" when just one or two things right. Disciplines That Can Make or Break Your Next Web Design At a high level you can view these roles as either web design or web development.
Larger corporate sites may require a highly sophisticated platform like Open Text or IBM Websphere, but most websites can get away with a customized version of WordPress, Joomla, or Drupal. Time spent looking at competition and other categorically...
Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...
There was a lot of buzz about the comments he made on infographics and boilerplate content on web sites, but nothing on this comment, which I thought was the most telling statement in the entire interview.
BrightEdge research further revealed that for sites like Travelocity, eliminating just two of the types of errors found in the Travelocity study were associated with driving 10X more traffic on those pages and a five position hike in organic...
Large banners and sliders, which are so common on responsive sites that come back from web designers, often result in visitors having to scroll down to see links in menus that were easily crawlable before the redesign.
Don't forget to review your robots.txt file periodically - many sites block crawling which hurts indexing and ranking. I'm still excited about the direction Bing is taking through its many open partnerships with industry leading social sites.
Pinterest has launched Pinterest Web Analytics, a tool that allows profiles with verified websites to see what Pinterest users are pinning from their sites and, as a walkthrough video puts it, understand where those pins are going.
I find this more often when sites are linking to documents using relative paths versus absolute paths. I started my career in web development and web application development, and I’m glad I did. Most web pages use JavaScript for one reason or another.
This is because responsive design sites have one URL and the same HTML, regardless of device, which makes it easier and more efficient for Google to crawl, index, and organize content. Managing one site and one SEO campaign is far easier than...
Many large web retailers offer affiliate programs. Last year at SXSW, Cutts hinted at a coming algorithm update to punish sites guilty of "over-optimization", which fueled tons of speculation and dread until Google launched the Penguin update last...
With SEO, there are many tactics that go against the grain, but the one I’m going to focus on here that is roughly equivalent to the inane Facebook posts issue is that of creating spammy pages on legitimate sites.
Some ecommerce sites contain up to 25 scripts and social sharing services tend to fall into this list. Third-party scripts are one of the most common points of failure for sites: just a single line of JavaScript can take down your entire site.
Back in May 2009, just before the change, it made worlds of difference when Google Analytics went down and took out 14 percent of the sites that used the service with it. I've been auditing a great many sites as of late and over half of them had...
Do you promote your contest across your sites and social networks, get them featured on blogs, and show off your winners in print and in your store or office? Organically, the users determine whether a video is successful based on the view count...
This has led to large numbers of sites being hit by link penalties or new algorithms like Penguin. As I predicted in "SEO Revelations for 2013", I believe Google will take action (or more action) against sites that have too much rich anchor text in...
We have already arrived at a post-search era when users and visits are coming from an ever-greater variety of places, using discovery-type apps and sites like Foursquare and Yelp as opposed to traditional search engines.
Ecommerce sites are designed to be shopped, not read; text is a useless distraction in the path to purchase. As opposed to a typical web page – say, an article on the popularity of vampire books – an ecommerce category page has to squeeze more out...
