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  1. Deal With the Big Rocks First

    Website optimization methods focus on incrementally optimizing a site to increase conversion rates. However, you need to make sure your site is good enough first, before optimizing it - otherwise, you’re just polishing a turd.

  2. SEO Is No One-Trick Pony

    These companies already had authority built into their site (solid link profile/larger brands, etc. From there, you might also want to do some site: searches in Google to see how much content the competitors have indexed (and what kinds of content...

  3. How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The "mobile experience scorecard" consists of a set of criteria weighing factors on a website, like the type of mobile site, social media presence, geolocation API, and click-to-order, to name a few. Click depth warnings, signaling a site buried...

  4. What’s the Deal With Links From M.Biz? Should You Disavow?

    Several times a week I get an email from a site owner who is asking whether they should disavow links to their site that come from m.biz and m.biz clone sites. The whois data for the site lists it as being owned by Lv ShaoHua and registered in...

  5. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Tip #1: Create Robust Site Architecture And, finally, for the first time, Searchmetrics says it measured user signals and found there is a relationship between rankings and higher click-through rates, lower bounce rates, and a high time-on-site.

  6. The Challenge of Enterprise Link-Building in a Content Marketing World

    In other words, if you are McAfee Internet Security, you most likely are not going to produce a document about the top 10 most effective ways to set up a phishing site, even though it would get a ton of links.

  7. Last-Minute SEO - Here Come the Holidays!

    Website visibility is basically anything you do to bring your site to the eyes of potential users and/or customers. As long as Google doesn’t release an update or manually devalue your site, it is the time of year where you feel most able to take...

  8. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That’s where I analyze the site over time from a number of viewpoints. Yes, half of the data Google has access to while analyzing your site from a Panda standpoint would be from mobile users. Can you see why a heavy-duty analysis of your site via...

  9. How FREE Website Call Conversion Tracking From Google Will Benefit You

    When a visitor comes to your website from a search ad, the visitor will see a unique number, not just the main number that you have on the site. Session-Based, where every visitor coming to the site receives a unique phone number based on the...