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  1. Bing Ads Enhances "Change History" Page

    Bing also improved the performance of the page, saying the Bing Ads team "acted on your feedback and have addressed performance bottlenecks in the Change History page when it comes to showing data for accounts with a large number of changes.

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    The majority of top-ranked URLs also have a large number of shares, likes, comments, etc. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized technical...

  3. The Challenge of Enterprise Link-Building in a Content Marketing World

    But if your content is good enough and gets shared through a large network of industry professionals, the links will happen. It's been pretty clear to most SEO professionals for a long time, even before we knew what a Google Penguin was, that link...

  4. Last-Minute SEO - Here Come the Holidays!

    NOTE: This is actually a strategy employed by large companies like Amazon. Before you put in any large sums of money into a campaign, test and see if these ads convert for you. As long as Google doesn’t release an update or manually devalue your...

  5. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    For example, I’m helping several large-scale websites now with Panda hits that have 50 percent mobile traffic from Google organic. Since May 20, I’ve been helping a number of companies with large-scale Panda attacks.

  6. How FREE Website Call Conversion Tracking From Google Will Benefit You

    If a large percentage of your website sales happen over the phone, this is a huge announcement by Google to offer FREE call conversion tracking. Are you using call-tracking software? More than 70 percent of mobile searchers use click-to-call when...

  7. What Marketing Executives Say About Content Targeting

    Do they subscribe to the "quantity’ approach and produce a large volume of little to no researched content (researched in the sense of understanding audience pain points before creating content) or do they subscribe to the "quality" approach and...