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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    And if they are a lot of links or large fraction of links that I'm pretty topical, or maybe an authority on the phrase Matt Cutts. Over the years Google algorithm has been changing to take into account social factors more than they were previously.

  2. 10 New Media Trends Shaping the Lives of Modern Consumers @ClickZLive #CZLNY

    She explained that part of Facebook's success was from their strategy to take a slow, selective user base, instead of rolling out to the world at large. The new ClickZ Live conference series kicked off in New York this morning with a keynote from...

  3. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Whenever we have large-scale changes that will affect things, then we tend to do an announcement, that 'oh yeah this changed,' or 'you should look at this particular date,' and that can be a good indicator to know whether you're affected by one of...

  4. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Information architects are often needed to create a large blog's user-friendly navigation system. The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs.