It would be extremely beneficial to understand if the change in performance was related to desktop and laptops or mobile devices. This often includes reviewing which keywords drove the most traffic, how that new ad text you created is performing...
With Enhanced Campaigns, MBAs control how much mobile ad spend is allocated versus desktops/laptops and tablets,” writes Sid Shah, Director of Business Analytics for Advertising Solutions at Adobe, “therefore, it is imperative for MBAs to be set...
For example a search query for "cheap laptops" shouldn't trigger the ad with "cheap" as a negative. On search engines, it's all about the keyword. What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in AdWords.
We're one step closer to conversational search becoming the norm with the announcement of conversational search for desktop and laptops through Chrome. "People communicate with each other by conversation, not by typing keywords -- and we've been...
In 2012, Intel launched a new category of products, the Ultrabook, to fill the gap between lightweight laptops and tablets. Can YouTube contests generate awareness? Can they engage consumers? And can they drive brand lift?
By 2014, users will access the Internet on mobile devices more than on desktops and laptops. Increasingly, your audience is spending time interacting with your brand on mobile devices every year. And hopefully your company has at least started to...
Nowadays it's all sorts of devices, and people are not at desks – they are in all sorts of contexts: Reading Kindles, waling and looking at smartphones (into oncoming traffic), browsing tablets, laptops, big screen rigs, TVs, Xboxes, Google Glass...
And unlike the branding on the old channels, it will look good across all screens and devices, from smartphones and tablets to laptops and TVs. This represents another significant step in the "Channel-ization" of YouTube, one of the latest trends...
A responsive theme will automatically adjust the layout, menu items, and images to render nicely on desktops, laptops, tablets, and mobile devices. WordPress is fantastic, free, and open source. It can be installed, up and running in a matter of...
MP: Tablets, smartphones, and laptops enable television’s portability but it’s apps like HBO Go, ABC Player, Xfinity Remote, and CNN that deliver “TV” content via those devices. According to Mike Proulx, the Internet has become TV’s best friend.
While desktops and laptops still offered the best conversion rates, in Europe, tablet conversion rates of 1.5 percent almost equal those of desktops at 1.8 percent, with phones lagging at .5 percent. Click-through rates and conversion rates on...
With the introduction of Windows 8 and touchscreen-friendly laptops, the tablet and laptop segments are losing their distinction. Tablets and desktops/laptops are being bundled together and you will no longer be able to have separate bids for tablets.
Justifying mobile PPC spend might not be as simple as comparing mobile's ROI figures to tablets and PCs/laptops on a three line Excel report, but it's an important part of the search and sales eco-system across devices, and smartphones aren't...
For the options in the middle of the page (Networks; Desktops and Laptops, mobile devices and tablets; Locations; Languages), you can use the default settings which AdWords has selected. Google Shopping’s recent evolution has brought quite a bit of...
Local search and mobile devices including mobile phones, tablets, laptops and any other future mobile engagement tool (probably invented by a kid whom will thrive and succeed to be the next Steve Jobs or Bill Gates) are married together for years...
Additionally, Windows PC sales have taken a nosedive as consumers opt for cheaper tablets instead of laptops running Microsoft's software. Google has surpassed Microsoft, becoming the world's second largest technology company.
Some of the reasons for this may include the relatively cheap costs of mobile phones compared to laptops and desktop computers and the lack of effective broadband connections in many areas. For a long time now English has served as the lingua...
At this point, the iPad transforms - usage patterns are more like that seen on smartphones than on laptops. The iPad has become a common sight in many work places, schools, homes and on the street. While Microsoft's announcement they will enter the...
All it says is that the battery is for “Select Dell laptops. The mantra, "check the statistics before you act" is repeated ad nauseam by SEM professionals, but what statistics are they talking about? They could mean Google Analytics, Google Keyword...
Each week we open our laptops with the realization that anything could happen: On November 23, 1963, a day after the assassination of President Kennedy, a family television show aired its first episode on the BBC.
