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  1. The 2014 Super Bowl Commercials Just Kicked Off

    In addition to these pre-game teasers, football fans and digital marketers will also be able to vote postgame for their favorite commercials from their laptops, smartphones, or tablets. Based on new data released by Unruly Media, digital marketers...

  2. What You Can Learn From Google Analytics Mobile Reports

    Desktop also contains laptops, netbooks and games consoles such as Playstation 3 and the Nintendo Wii / Wii U. When the Internet was first used in households it was accessed through a cumbersome piece of technology, a desktop computer, and probably...

  3. Google AdWords Keyword Match Types and Negatives: The Ultimate Guide

    For example a search query for "cheap laptops" shouldn't trigger the ad with "cheap" as a negative. On search engines, it's all about the keyword. What's in a keyword? Keywords connect a searcher's search terms to relevant ads created in AdWords.

  4. Driving Consumer Insights With Mobile Analytics

    By 2014, users will access the Internet on mobile devices more than on desktops and laptops. Increasingly, your audience is spending time interacting with your brand on mobile devices every year. And hopefully your company has at least started to...

  5. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    MP: Tablets, smartphones, and laptops enable television’s portability but it’s apps like HBO Go, ABC Player, Xfinity Remote, and CNN that deliver “TV” content via those devices. According to Mike Proulx, the Internet has become TV’s best friend.