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  1. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    What it found was 30 percent of site traffic came from something other than a traditional desktop/laptop, and up to 7 percent of total online revenue came from comparison shopping engines. If you're curious about what the state of ecommerce looked...

  2. Responsive Design vs. Task-Oriented UX Design

    Users at a laptop or desktop tend to be rather stationary and focus on their tasks for longer periods of time, performing more complex tasks. Laptop/Desktop The phone is better at receiving simple alerts and to provide quick responses than a laptop.

  3. Understanding Search Analytics: Making Better, Data-Driven Decisions

    Finally, a few days later, he makes the purchase on his laptop at home. For example, Burke said, someone searching for “best mobile phone” on a Wednesday night on a laptop has a completely different intent than that same search coming from a mobile...

  4. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a customer may use a mobile app to research flights, but only consider purchasing the flight on his laptop. At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it...

  5. How the Mobile Shift Will Affect Paid Search and Social Advertising Efforts

    I traveled over Thanksgiving and Christmas and opted to tote my more conveniently-sized tablet instead of my laptop. In 2014, more than 1.75 billion consumers will use smartphones. The adoption of Internet-enabled mobile devices, both smartphones...

  6. Could Bing Ever Overtake Google in Search?

    For laptop and desktop users, it will take some time before the majority of them have upgraded to Windows 8, but it will happen: and again, using Bing as their search engine in Windows 8 will have a direct impact on Bing's search market share...

  7. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    For example, someone searching for pizza at 7:30 p.m.on a mobile device downtown isn't likely to be looking for the same thing as someone searching for pizza on a laptop at home around lunchtime. Mobile marketing is no longer an aspirational play...