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  1. Android’s New Feature Paves Way for Apps Replacing Web

    First, many users still use their laptop or desktop computer to access the Internet. Back around 2009 there was a lot of speculation about whether smartphone apps would replace the Web. After all, most major companies have both a mobile app and a...

  2. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    Mobile is preferred over the PC for executives conducting research during and after office hours, according to the IDG Global Mobile Survey 2014.percent of executives own a smartphone used for business.percent of executives use their smartphone to...

  3. Google: Top Search Ads Increase Brand Awareness by 6.6% [Study]

    The consumers were prompted to search for a specific category keyword (for example, "hiking boots" or "small cars") on their desktop or laptop. Traditionally, the value in search advertising has always been centered on increases in click-through...

  4. 30% of Ecommerce Site Traffic Came from Mobile in 2013 [Study]

    What it found was 30 percent of site traffic came from something other than a traditional desktop/laptop, and up to 7 percent of total online revenue came from comparison shopping engines. If you're curious about what the state of ecommerce looked...

  5. Responsive Design vs. Task-Oriented UX Design

    Users at a laptop or desktop tend to be rather stationary and focus on their tasks for longer periods of time, performing more complex tasks. Laptop/Desktop The phone is better at receiving simple alerts and to provide quick responses than a laptop.

  6. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    For example, a customer may use a mobile app to research flights, but only consider purchasing the flight on his laptop. At the end of January, Facebook announced the global rollout of Custom Audiences, an ad targeting and retargeting solution it...

  7. Could Bing Ever Overtake Google in Search?

    For laptop and desktop users, it will take some time before the majority of them have upgraded to Windows 8, but it will happen: and again, using Bing as their search engine in Windows 8 will have a direct impact on Bing's search market share...

  8. New Google Playbook Outlines 5 Essentials of a Mobile Strategy

    For example, someone searching for pizza at 7:30 p.m.on a mobile device downtown isn't likely to be looking for the same thing as someone searching for pizza on a laptop at home around lunchtime. Mobile marketing is no longer an aspirational play...