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Lanham Act

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  1. Trademark: The Next Generation

    Today, we're thinking of keyword suggestion tools and the nature of search advertising as it applies to protection offered by case law and the Lanham Act. When President Harry Truman signed the Lanham Act into law in 1946, I'm fairly certain he...

  2. Courts Need Consensus on Trademark Law and Search

    Adding more confusion to the case law surrounding trademark issues and search advertising, a Sixth Circuit federal court in Kentucky found that keyword advertising is a "trademark use in commerce" under the Lanham Act.