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  1. The Growing Importance of International Mobile Search

    The growth rates of various foreign languages also far outstrip the growth in English usage, which may be heading for saturation point. For a long time now English has served as the lingua franca, or common language, of the Internet.

  2. VeryPink Uses YouTube TrueView In-Search Ads to Reach Knitters for 3 Cents a View

    Since her tutorial videos are closed-captioned in multiple languages, knitters everywhere can watch her lessons. But few have parlayed their flair for instruction, talent for design, and penchant for entrepreneurship into a successful Internet...

  3. How to Run Foreign Language PPC Campaigns

    The growth in online use of languages such as Chinese and Arabic far outstrips that of English. As you'll be dealing with foreign languages and possibly unfamiliar search engines, it's likely that you'll need the assistance of language professionals.

  4. 4 Localization Tips for Savvy Global Businesses

    Whereas the English net is bursting at the seams with content, the volume in other languages is still relatively low, giving your product a much better chance of being found in searches. With more than 73 percent of Internet users searching the web...

  5. Tools to Monitor Online Reputation Across Different Languages

    The list of supported languages is not exhaustive but it ranges from Afrikaans to Vietnamese. You can choose the frequency of alerts, and even select different language settings, allowing you to monitor mentions across different languages.

  6. How to Launch an English Only Global Search Marketing Campaign

    Yet there are many others who consider English as their official language even if they speak a variety of other languages. There are also English terms used in other languages that may mean something else, so do your research and do it well.

  7. Gaining Top Keyword Prominence & Dominance in Foreign Languages

    Foreign languages are experiencing massive growths online, year-on-year since 2000, according to Internet World Stats: But while the online audiences browsing in these languages are growing dramatically, the field of foreign language Internet...

  8. Getting Ready for Global Business: The Benefits of the Foreign Language Internet

    The key point for search engine marketers is that, despite the massive growths in foreign languages online, there is still relatively far less content in languages other than English – and that means dramatically less competition for Internet...

  9. 5 Black Hat Attack Vulnerabilities & Defensive Strategies

    As HTML and CSS get more sophisticated, these mark-up languages become even more vulnerable to scripting, tunneling, hijacking and a whole variety of attacks. Now, my goal isn’t to encourage you to lock yourself in your room, unplug your Internet...

  10. What Goodies Does Google+ Hold for International Search Marketers?

    For international search engine marketers, one key benefit to Google+ is the fact that it supports 42 different languages, from Arabic to Vietnamese. Admittedly, Facebook currently supports 72 languages (including such novelties as ‘English (Upside...