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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Do you have display creative in place considering that your target countries may have an influx of different languages and cultures? If you're reading this, then it's highly unlikely that you avoided hearing about the recently completed World Cup.

  2. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Google Webmaster Tools has announced the addition of a new reporting feature to help marketers troubleshoot rel-alternate-hreflang annotations (an attribute that communicates with Google if there are requirements for alternate languages on a web...

  3. Nuances of Spanish Language Search Marketing

    Differentiating Languages Not all Spanish-speaking countries are alike. This should be obvious – after all, not all English-speaking countries are alike. Spanish-speaking countries all have different forms and dialects of the Spanish language that...

  4. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    I next analyzed how the term "Happy New Year" trended in other languages: Russian, Chinese, Spanish, and Arabic. Even in non-English speaking countries, English terms can still trend (see "countdown" and "Happy New Year").

  5. Google SERPs Updates: In-Depth Articles & Knowledge Graph Results for Car Shoppers

    This change is currently available in English on, however they plan to expand the feature to more countries and languages in the future. Google has announced search results updates meant to deliver comprehensive results for car shoppers...

  6. Adobe Adds Cloud-Based Mobile Services

    The Mobile Services SDK provides one, unified method of data collection for either native apps written in Objective C or similar languages as well as hybrid apps, based around HTML5 wrapped up in a chromeless browser, like Adobe's PhoneGap service.

  7. How to Start a Realistic International SEO Campaign

    URL structures (e.g.using subdomains or subdirectories for pages in specific languages). Page content languages. A new international SEO initiative is an exciting undertaking, but can be a daunting task when you take factors such as locations...

  8. International SEO Gone Wrong: 7 Assumptions Can Ruin Your Program

    Official studies put the number of languages spoken in India somewhere around 325, with 22 of those being recognized as official languages by the government. Furthermore, most of these countries will only allow you perhaps 10-20 percent of a full...

  9. 5 Reasons Why People Hate International Search Marketing

    Seeing how people react to your work from different countries, cultures, and languages is very rewarding and insightful – and if you get good at it, your boss might just let you travel after all. Different Images and Colors for Different Countries