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  1. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    In the latest version of the guidebook for search quality evaluation, we saw the addition of language around expertise, authority, and trust as a decision-making factor. For example, the quality of the main content, supporting content, and page...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What tactics are used to ensure secondary language pages are optimized for performance locally and organically? How does [VENDOR NAME] monitor and report on the accuracy of data being distributed? How do we report issues with information being...

  3. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...

  4. 5 Googley SEO Terms – Do They Mean What You Think They Mean?

    Learning to speak SEO (and Google) in many ways is like learning a new language. Rabin, "Fingerprinting by random polynomials," Report TR-15-81, Center for Research in Computing Technology, Harvard University (1981), incorporated herein by...

  5. Facebook Update Targets News Feed Spam: Posts 'Explicitly' Asking for Likes, Comments, Shares

    Often, posts use inaccurate language or formatting in order to confuse users into clicking a link. According to Facebook, users report that like-baiting stories are on average 15 percent less relevant than other stories that have a similar number...

  6. Only 52% of Facebook Ad Spend is Outside the U.S. [Study]

    Plan for Language Translation and Localized Campaign Management If you're looking to grow your business internationally, a new report by Marin Software says the potential for reaching your audience through Facebook ads is strong in regions like...

  7. Twitter Speak From @ to Z – Terms & Definitions

    But if you're new to Twitter, you'll quickly realize Twitter seemingly has its own language. R: Report for Spam, Retweet, Reply Report for Spam You can report a tweet to Twitter as spam for several different reasons – they're posting harmful links...

  8. Organic Search Noticeably Absent From Google Analytics 2013 Summit

    It will ingest a "ton of data," integrate third-party data, and enable queries in SQL language. New ABC Report: Acquisition Overview The Acquisition Report will help brands determine which channels acquire the most users, attract users that will...