Google searches are in Spanish. Language is changing, too. For search marketers in 2013, the message today at Covario’s INFLECTIONPoint conference was clear: know your audience, use all your channels, data still rules, and come up with innovative...
Your pages have very similar content within a single language with regional variations, for example you have Spanishlanguage content targeted at readers in Spain and also South America. This gets a bit difficult to wrap your head around because...
ZF: Google Translate is a great tool for learning how to say “preposterous thinking” in Spanish – but as you might expect, it will often ignore simple verb conjugation, syntax, and grammar rules. Just because Luis from sales speaks Spanish doesn’t...
Compare this to Spanish (807 percent), Chinese (1,479 percent) or Arabic (a massive increase of more than 2,500 percent). For a long time now English has served as the lingua franca, or common language, of the Internet.
He said, “Across the television landscape, network and cable, public television and pay cable, English-language and Spanish, viewing for all sorts of prime-time programming is down this spring — chiefly among the most important audience for the...
Spanishlanguage was among the top trending queries. Eli Manning: Brady Searches Top Google, Yahoo But it was neither the Giants nor Patriots that people were searching for most last night on Google during the game.
If there are multiple language versions of the website, each language must use rel="alternate" hreflang="x" (e.g.a page in Spanish must have a rel="alternate" hreflang="x" link to the English and French version and the English and French version...
In the past month, Hulu has announced partnerships with The CW, Carsey Werner, Sony Pictures Television’s Community, and just last week, the launch of Hulu Latino with Univision, Galavision and Telefutura, and 11 new Spanish-language content...
Google shared some example URLs:
http://www.example.com/ - contains the general homepage of a website, in Spanish
http://es-es.example.com/ - the version for users in Spain, in Spanish
http://es-mx.example.com/ - the version for users in Mexico...
Are you focused on a region (Latin America), a language (Spanish speakers), or a single country (Spain)? Language localization also requires advanced planning. Determine in advance, if you plan on keeping wireframes the same across all languages...
Even though there are 1.3 billion speakers of Chinese and Spanish, English with 350 million speakers is still the most widely spoken language of business and international commerce. You might even find yourself ranking in English in a foreign...
The Telemundo channel brings select videos and clips from the U.S.based Telemundo, which features Spanish-language programming. YouTube is also adding additional Google account support and a U.S. It's clear that Google is intending to globalize and...
In the U.S.some sites translate for the large Spanish speaking audience. Language Selector: A selector allowing the user to choose another language option for the website. For SEO purposes, using a language selector is typically OK as long as you...
This means you can create one Google+ profile page, and not only have separate Circles for employees, suppliers, and clients of all tiers with appropriate content going to each, but you can also create Circles for each group in each of your target...
Twenty percent of the U.S.population (some 60 million people) speak a language other than English at home – the majority being native Spanish speakers. Let’s take the example of a Spanish-language website for the U.S.market.
For example, if you sell motorcycles in the United States using the keyword motorcycles, and you target only the English language, your ads won't appear to bilingual users who search for motorcycles but do so within a Spanish interface.
Internet marketer Enrique Serrano has worked in online marketing for the Spanish and UK markets, and he believes the current window of opportunity for online marketers in Spain could be called the "modern Spanish gold rush.
Recent figures also compiled by WebCertain Publishing indicate that 2010 marks the first year in which Facebook users outnumbered members of Tuenti, a popular Spanish-language social site. Language barriers have created issues for Facebook in the...
Even Spanish managed a 700 percent increase. Much in the same way as the good people of Google, Facebook, and even the million dollar home page seized the opportunities of their day, the foreign language Internet is still there for the taking.
If you were to create a Spanish version of your site and you have no intention of marketing to Spain or Latin America directly but want to offer your visitors a Spanishlanguage alternative, then a subdirectory will be just fine.