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  1. How to Create a Social Media Friendly Landing Page

    Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media...

  2. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    Language Code: ISO 639-1 Language & Country Code: ISO 316-1 Alpha 2 Even though many countries have English speakers, your prospective customers might only speak the native language. By marketing to consumers in the language they prefer, you can...

  3. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What tactics are used to ensure secondary language pages are optimized for performance locally and organically? Can we include our own website analytics code on [VENDOR NAME]'s pages? Performing well in local search depends on many different...

  4. SEO in the Age of Apps: Diversifying Your Mobile SEO Strategy

    Google Voice Search: Voice search sources results primarily from the main Google index and while SEO professionals may feel more pressure to optimize for natural language queries vs.keywords, at this point, it's still not quite semantic, utilizing...

  5. Driving Consumer Insights With Mobile Analytics

    So what you can do is create a custom UI and wrap it around the browser in the native language of Objective C, Java, etc, and all the rest of the app's content comes from the web. They both take your website code and kind of throw it all together...