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  1. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Because of the Chinese language's many dialects, typing in keywords is difficult for the average surfer (e.g.weather forecast" has more than 200 different variations) Chinese customers tend to be highly price sensitive, so discount ads can prove to...

  2. The World Welcomes 2014 on Twitter, Reveals Usage Patterns

    I next analyzed how the term "Happy New Year" trended in other languages: Russian, Chinese, Spanish, and Arabic. The Russian term spiked, well, in Russia, and the Chinese in China. These trends align perfectly with the regions that celebrated New...

  3. The Growing Importance of International Mobile Search

    Compare this to Spanish (807 percent), Chinese (1,479 percent) or Arabic (a massive increase of more than 2,500 percent). For a long time now English has served as the lingua franca, or common language, of the Internet.

  4. How to Run Foreign Language PPC Campaigns

    The growth in online use of languages such as Chinese and Arabic far outstrips that of English. To open a Baidu PPC account, for example, you will need a local presence with a Chinese domain website and a valid business certificate issued by the...

  5. Google April Fools' Day Pranks 2012: 8-Bit Maps, Chrome Multitask Mode & More!

    Via this page, you'll see Google's logo and search box in Chinese floating on the surface of water above some sharks and nasty looking fish. Google has revealed its futuristic binary language made up of dots and dashes for Android and iOS users on...

  6. How to Launch an English Only Global Search Marketing Campaign

    Even though there are 1.3 billion speakers of Chinese and Spanish, English with 350 million speakers is still the most widely spoken language of business and international commerce. Students: Students either studying a foreign language, learning...

  7. 5 Options for Choosing a Country, Region, or Language Selector

    As another example, Suburu.com specifically targets the Chinese speaking audience in the U.S. Language Selector: A selector allowing the user to choose another language option for the website. A language selector is typically for sites serving one...