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  1. 5 Reasons Why People Hate International Search Marketing

    There are entire articles written on the millions of reasons translators miss over half of the keywords that people search for (e.g.missing accents, misspellings, broken compounds, dialects). Do you just translate the word “SEO specialists” into...

  2. Google Rolls Out Maps Navigation, Mobile Voice Search, Improved Gmail Chat, Caffeine

    Note that our new language models are designed for accents from Spain, France, Italy, and Germany. The company's web powered GPS navigation system based on Google Maps has now been rolled out locally (i.e.in the language of the place) in Austria...

  3. How Language Affects the Long Tail

    Accents are a big piece of the international SEO puzzle. Dropped accents And while accents are normalized in some languages (i.e.they produce the same search engine results whether an accent is included or not), that isn't the case in German.

  4. Implementing your Search Strategy for the Latino Market, Part 1

    There's a 'universal Spanish' that's neutral to regions and accents. Hispanic Web users don't generally use accents in their searches, due to keyboard issues. Building up an additional language Web site is considerable work, so if you can't create...