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  1. How to Create a Social Media Friendly Landing Page

    Each social channel, whether it's Facebook, Tumblr, Pinterest, Twitter, or Google+, has it's own language and code of conduct. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    What tactics are used to ensure secondary language pages are optimized for performance locally and organically? Choosing a local search automation vendor can be a complicated and intimidating decision for companies with hundreds or thousands of...

  3. How to Use Google Analytics Site Search Reports

    Language Use Globally: Also on the topic of international data, when you have a website specific to another country or language, you will benefit from keeping a close eye on the language used in search queries, as this can help you identify hard...

  4. How Can Good PPC Managers Become Great PPC Managers?

    As PPC managers, we hail from a world laced with jargon – language most clients do not understand, nor do they want to try to. It's our job to boil down the results in a language they "get" – and that usually means tying it back to the business.