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  1. DoubleClick Adds Optimization, Reporting Tools to Search Commerce Suite

    Bidding strategies need to be flexible enough to meet your business objectives, while algorithms need to be fast enough to act quickly in a competitive landscape," DoubleClick writes in the post. Google subsidiary DoubleClick has announced three...

  2. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    All in all, once you’ve "wired up" your digital landscape and are collecting the data, the correct model or models will be easy enough for you to find. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing...

  3. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    The socially engaged CEO is an asset to any brand in today's social landscape. Face-to-face transactions are replaced with digital transactions that require less -- or no -- human interaction. This "great divide" makes it increasingly difficult to...

  4. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    If you're still struggling to leverage the website to support goals, you have some catching up to do, as the landscape has recently experienced a tectonic shift. In early 2014, the landscape in which businesses operate changed forever when Internet...

  5. SEO Website Audits: Everything You Need to Know Part II

    The SEO landscape is a large and complex set of interrelated implementations that have an effect on your site positioning and organic traffic. In a follow-up to an earlier column on what a site audit is in general, today I am going to spend a bit...

  6. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With all eyes in our community on the convergence of content, search, and social practices (with me initially writing about this in 2012), this strategy becomes even more compelling when you dig deep into at research such as the Content Marketing...