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  1. SearchDay | Should Google Buy Twitter?

    SEW EXPERTS: SEM CROSSFIRE If Google were to buy Twitter and keep it as a free tool, it would give them the hottest thing in social media right now and an area that could use some help with tracking success.

  2. SearchDay | Local Search Tactics for Tough Economic Times

    Don't Believe Everything You Read SEW EXPERTS: SEM CROSSFIRE Would you make a life or death decision about caring for a sick infant based solely on blog advice, or even WebMD? Google Cashing in on Branded CPC Feb 5, 2009 Something I've noticed...

  3. SearchDay | Is Your Landing Page Relevant?

    Battling Click Fraud is Important for All Involved SEW EXPERTS: SEM CROSSFIRE Every pay-per-click advertiser sees the presence of click fraud, as does every search engine. Link Building 101, Part 1 SEW EXPERTS: SEM 101 The concept of getting...

  4. SearchDay | Revisiting 2008 Search Predictions

    SES Chicago 2008 Recap SEM CROSSFIRE Launch, analyze, refine analysis techniques, adjust and repeat. SEO Site Structure 101, Part 1 SEM 101 When you search, you're actually searching a database of information that has been collected and stored by...

  5. SearchDay | Show Me the Money: Bidding for Profitability

    SEO Reporting: Going Beyond Rankings SEM CROSSFIRE Enterprise-level SEO provides consistently outstanding ROI over the life of the project. Concerns Over Google's Monopolistic Actions Make Their Way to DOJ Posted by Nathania Johnson Sep 15, 2008...

  6. SearchDay: What Can TV Learn from Search?

    SEM CROSSFIRE Not too many advertisers are focusing on the Summer Olympics in Beijing so far. Optimize Optimizing your landing pages is crucial to a profitable search marketing campaign. MichaelBoland

  7. SearchDay: Yahoo Rejects Microsoft: Worst Decision Ever?

    SEM CROSSFIRE: Two industry veterans provide their insights on the hottest topics in SEMhere have been some major missed opportunities in our industry; decisions that must haunt those involved. Optimization by Numbers» OUTSOURCED: The inside scoop...