This is exactly where PPC ads are displayed. Many will argue that branded searches will garner an organic visit regardless of PPC. Here are some other sources: http://www.fathomdelivers.com/bidding-on-branded-keywords/ http://www...
You still need to have good offers to attract visitors and do good work on your landing pages, but you can take the expertise you gained in PPC and transfer it. Optify recently concluded its first annual B2B Marketing Athlete Survey and discovered...
One method of gauging organic keyword profitability and traffic potential is to run a quick and dirty PPC campaign. If I follow your recommendations and spend $X on targeting these new keyword groups, and I have dedicated landing pages created...
Most travel affiliates don’t have a contingency plan for the day when their PPC model is no longer profitable. Other travel sites sidestepped the SERPs entirely by going with a 100 percent pay-per-click (PPC) model and built successful businesses...
Google has just activated a feature in AdWords which should save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. This small change should help save the average PPC account manager a few hairs on their head...
A report on conversion rate and quality score by landing page can quickly identify pages that are performing poorly for every keyword and creative asset pointed at them. However, any audit that does not pay close attention to landing pages will...
To place a value on SEO use organic traffic data and PPC keyword data to project spend – just like you would PPC. Quantifying the value of an SEO (just like you would with PPC) project prior to its start allows clients to invest more based on these...
Addressing mobile PPC fundamentals, Wells outlined several core places to start. The Cross-Over Between PPC Senior Innovation Lead for Mobile at iProspect, closed out the session with a presentation focused on the cross-over between PPC and SEO in...
He continues, "However, I can't be 100% upbeat about Google PPC ads crowding out organic positions. You have no more right to rank at the top of Google than the billions of other web pages out there. Search Engine Watch Director Jonathan Allen...
Consumers expectations will be a mobile specific experience from keyword, to ad copy, to landing pages. Brands in 2012 will look for ways to not only watch their cost per application, but also look for profitable, high quality customers who they...
For more detail on social signals and PPC, read my previous column, "How Social Media Affects Paid Search . My hope is that this article will establish signals as part of the PPC managers’ vocabulary, so that we can continue to document and...
Paid search or pay-per-click (PPC) advertising can yield substantial returns on investment, but also needs careful control to keep budgets in check. PPC ads are brief, so avoid confusion as much as possible.
If you save the filters below in your own accounts (at keyword level) I guarantee you'll save time and always know what needs attention in your PPC campaigns. Work on your ad text and your landing pages to improve your CTR and relevancy.
Remove all global navigation from your PPC templates. This will then allow you to refine landing pages in order give primary weighting to the most profitable conversion types. Below are the top five ways to improve conversion rates for organic and...
While related, SEO and PPC are different channels. PPC Keyword Toolz Speed PPC Which of these keywords are effectively driving traffic to your site and/or landing pages? Finding the right mix of keywords can certainly be challenging, but once you...
A 10 Day Plan to Overhaul Your PPC Campaigns, Part 2" will look at targeting display ads above the fold, migrating to modified broad match, and testing click-to-call. In order for Google to know whether people visited a certain landing page, for...
To illustrate the many pay-per-click (PPC) tactics that have proven successful in generating billions of dollars in revenue for our clients, we created a PPC tactics chart that serves as a guide for marketers looking to squeeze efficiency, blow...
Text ads play a critical role in your holiday PPC success. You're still trying to answer those questions as profitably as possible through your choice of keywords, text ads, and landing pages. This skews reports, making some ad groups and campaigns...
These new features offer a compelling benefit to advertisers and agencies: free tools to help you eliminate some of the time and expertise used to run profitable PPC campaigns. For a small business with limited time and expertise to manage PPC, it...
Optimizing the landing pages (along with improving PPC campaign structure and ad copy) can often improve your quality score in the process. High-volume keywords that are expensive to buy in PPC, but would drive high numbers of conversions from...
