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  1. [#SESDENVER] Is LinkedIn a Solution for Brands Tapped Out on AdWords?

    In his SES Denver presentation, "The Four Cornerstones of LinkedIn PPC Success," Brady said, "LinkedIn is a treasure, but you have to go on a bit of a treasure hunt to find success. LinkedIn pay-per-click (PPC) advertising has excellent targeting...

  2. Mastering the PPC Challenge: A Beginner’s Guide [#CZLSF]

    Instead of taking advantage of this feature, Pease suggested advertisers create their own Sitelinks to give themselves more control of their message. She gave a brief overview on how remarketing helps advertisers reach and reconnect with people who...

  3. Marketers Failing Badly on Mobile-Specific Landing Pages, PPC Ad Copy [Report]

    Most online advertisers know that mobile-specific experiences are important, but less than half engage in mobile practices, and many aren't planning to this year. One of the first steps a brand can take to improve the mobile experience is a mobile...

  4. What is SEM? Depends on Who You Ask

    SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). Wikipedia definition of SEM a comprehensive approach to increasing visibility of...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. By entering a competitor's domain, you can immediately see approximately how...

  6. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    From an advertiser perspective, it enables advertisers to get all the most important and relevant information before consumers, with plenty of call to action. Hero ads are great opportunity for advertisers to maximize brand impact though a visually...

  7. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    WordStream, who conducted the study, found a number of reasons for this missed opportunity and wasted spend by small advertisers in PPC. WordStream's study compared the performance of AdWords advertisers with static budgets over various lengths of...

  8. Welcome to AdWords Enhanced Campaigns: Top Tips From the Experts

    I've been writing about search engine marketing and PPC for over seven years, and its clear that practitioners in this field are passionate and opinionated about PPC. For years Bing Ads has had incremental bidding – with enhanced campaigns more...

  9. Landing Page Optimization: How to Identify Testing Opportunities

    You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. Yes, surprisingly 90 percent of advertisers are hitting pause, starting new...