Similar to detailed PPC campaigns, SEO campaigns can get granular information to influence what content is produced when as well as how it is displayed. Tablet landing pages should offer links to ebooks, white papers and other long-form content to...
Will the optimizations focus on bids, ad copy, landing pages, conversion path, or all of the above? If there is a decent conversion rate and integration with the site, consider how that can be optimized to a more mobile experience with mobile...
PPC Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and...
You can see this in direct mail, product catalogs, store coupons, etc.just like you can with email marketing, content marketing, pay-per-click (PPC) advertising, and so on. Cutroni recommended that you identify your top landing pages on your site...
A lot of ecommerce sites focus solely on their PPC campaigns as their visibility strategy, ignoring the added relevancy that optimizing pages for keywords can offer. Not only is it a good idea to make sure your product pages are optimized for the...
Most PPC has been targeted at corporations, while franchises are groups of SMBs, each with their own budgets, desires, and targeting at the local level," said Steve Bridge, president and CFO of ElementsLocal.
While eBay or other big brands may see minimal or negative returns, there are still many reasons to continue investing in PPC. Our jury of PPC experts had plenty to say about this hotly debated topic.
PPC Campaigns Research and use competitors’ PPC practices to glean insight into your audience. If your competition is spending a ton on PPC (pay-per-click), do you think they have more into organic optimization and conversion practice than you do?
As you can imagine (or perhaps remember), search engines rewarding “keyword stuffing” meant that searchers were landing on pretty dismal web pages. Write ads and create landing pages and websites that serve your prospects’ first and your business...
As most PPC managers well know, quality score has a big impact on cost efficiencies as well as ad position. The daily budget cap could be limiting you; perhaps the settings are targeting computers as well as mobile devices and tablets, which don’t...
What other great Valentine's Day PPC tips would you recommend? That means it’s time to get your PPC campaigns in check for Valentine’s Day. A PPC campaign shouldn't be launched the day before an event.
Whether SEO or PPC traffic it should not be factored in. You want to know which pages are important to helping persuade your visitors to convert. Higher pages per visit for converted users? That's because there are several pages in your checkout.
Meetthenra.org and nra.org have both made some significant changes in their PPC habits in the last month, and their search engine traffic has also changed: In considering exactly how results, PPC, and searches for gun control have changed so...
Optimizing PPC campaigns with faulty data is like driving with an upside down map. These circumstances may cause you to make reactionary changes to your PPC account which can hinder long-term performance.
You see, unlike PPC landing pages where the lone objective is to convert, SEO landing pages must serve two masters: When it comes to landing pages, most of the talk, tips, and advice revolves around creating landing pages for paid search.
This will be a key focus point for them in their mobile PPC strategy. If you aren’t trying mobile PPC, evaluate if this is feasible for your business based on market needs and resources. To learn more about mobile PPC, here are a few tips for...
PPC Keywords Report Get the PPC Keywords Report Here! Make sure to read Greg Habermann’s top five most used Google Analytics Custom Reports to learn about and get custom reports for Unique Visitors by Page; Conversion by Time of Day; Customer...
PPC Killer Landing Pages: 3 Examples of Landing Pages that Convertby Erez Barak Achievements: #Runnerup Most Tweeted Analytics Story. Most Read: #Winner Mobile Landing Page Optimization by Angie Schotmuller
If you take a peek at the Google Analytics exact match you’ll notice that it looks a lot like the PPC exact match: you're targeting a specific URL, and will only get reports delivered on that particular URL.
PPC is a bit complicated to start, but when you add in having (tens of) thousands of products, each with a different price and margin, and multiple categories, life can get complicated indeed. Match Keywords With Product Landing Pages vs.
