SEO News

Landing Pages Ppc

RSS
  1. The Hidden Skill Every PPC Manager Should Possess: Sleuthing

    I think this where many PPC mangers turn when performance shifts within an account. The initial issue was that B2B close rates for PPC were decreasing. PPC managers have to do exactly this when analyzing statistics and deciphering what is...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    By entering a competitor's domain, you can immediately see approximately how much they are spending in PPC, which keywords they are advertising for, which ads they are using, the landing pages associated with those ads, number of keywords they...

  4. Improve PPC Performance Now: How to Take Advantage of Seasonality

    PPC professionals love to talk about seasonality. The question really is: how many PPC professionals are taking advantage of seasonality to improve their performance? The other aspect of seasonality that isn't discussed much is making your PPC...

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    Let's dive into these PPC power plays. They also offer searchers a way to self-refine their intent on head terms and engage deeper landing pages, all before clicking on an ad. With a long list distractions and optimization ideas let's focus on...

  6. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    These learnings can have an incredibly tremendous impact on your PPC account; it’s worth building this into your regular processes and re-running them once every six to eight weeks. Let’s face it, not only is PPC getting more competitive, but the...

  7. Christening a New Marketing Holiday for B2B PPC: Golden Opportunity Month

    As someone who manages a lot of B2B PPC accounts, this offends me! The holiday shopping season is the event of the year and about the only thing PPC folks can talk about in Q4. Don't ever leave your ad writing fundamentals behind, but January can...

  8. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Since the ads are served in the Windows 8.1, we get to "move out of the box" and take PPC to a next level and reach new audiences. The ads do look like high level landing pages, but when asked why Bing doesn't simply send users directly to the Land...

  9. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    Step 1: Identify Top Performing PPC Landing Pages One obvious strategy is to make sure that the PPC and organic landing pages are the same. Sending PPC traffic to organic canonical pages can only increase the possibilities of linking and social...

  10. Are You Wasting 25% Of Your PPC Budget? New Study Says You Might Be

    The study found that over 25 percent of accounts send all of their PPC traffic to the same landing page, while 20 percent sent ad traffic directly to their homepage. A typical small business advertiser spends $1,200 per month on PPC, but wastes 25...