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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Also, by clicking the Top Pages report, you can view all of the landing pages receiving impressions and clicks from mobile users. Once you better-understand the percentages, you can drill into the search queries and top landing pages from mobile...

  2. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Only about 27 percent used that data to create search-engine-optimized landing pages, and 25 percent used the data for email marketing. Only 34 percent allowed shoppers to "easily iterate on their query by prefilling it in the search field on the...

  3. How to Create a Social Media Friendly Landing Page

    Creating landing pages to fit the channel enables more testing and a better understanding of your brand's social sphere of influence. Landing Pages That Fit the Channel Do the landing pages you send your social connections to reflect the channel...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  5. 26 Free Must-Have Tools for PPC Success

    Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing page tests.

  6. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    What type of content do they have on their landing pages? If you want to really drill down deeper into what the competitor is doing, create additional tabs for each of the top three to five competitors that will cover different keywords and related...