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  1. How to Create a Social Media Friendly Landing Page

    Creating landing pages to fit the channel enables more testing and a better understanding of your brand's social sphere of influence. Landing Pages That Fit the Channel Do the landing pages you send your social connections to reflect the channel...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  3. 26 Free Must-Have Tools for PPC Success

    Use Google Analytics to gauge bounce rate, pages visited, and many other analytical gems that will help optimize your marketing efforts. This is a simple, yet often overlooked, way to streamline tracking of ad copy and landing page tests.

  4. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    What type of content do they have on their landing pages? If you want to really drill down deeper into what the competitor is doing, create additional tabs for each of the top three to five competitors that will cover different keywords and related...

  5. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    The ads do look like high level landing pages, but when asked why Bing doesn't simply send users directly to the Land Rover landing page instead, Melissa Mackey of Gyro said "Land Rover hasn't done as good as a job on their landing page," which...

  6. SEO Audit Findings: 4 Hidden Technical Problems That Can Send Dangerous Signals to Search Engines

    When testing and crawling the top landing pages from the old site, they 404 (Page Not Found). Sometimes my analysis reveals a number of exact match anchor text links from certain pages or sections on the site that aren't readily visible on the page.