If you split test landing pages and double your conversion rate, the keyword has become twice as valuable again. And second, you'd get more traffic to your landing page, which means faster conversion rate testing and improvement.
Keep the navigation simple and ensure the page looks and reads well – spacing, margins, and landing pages. Utilize copy, text, and images alongside content to create content rich pages. It's important that you start by defining goals and conversion...
Introducing "x-default hreflang" for international landing pages – Google Webmaster Central BlogSays Google: "The new x-default hreflang attribute value signals to our algorithms that this page doesn’t target any specific language or locale and is...
MVT is different than A/B testing, since rather than just doing a bulk change and testing different variations of full pages with A/B testing, you can carve up the page in different sections and you can test in real-time different combinations of...
Look at their copy, their landing pages. Discover What Web Pages Already Work Well You can improve these core pages, just make sure your research phase identifies, understands their purpose, and brings them forward so they can continue to serve...
In addition to the above questions, also take some time to look at your competitors’ landing pages. You could use an exit survey on your landing pages, leveraging a tool such as 4Q from iPerceptions, which is free and super simple to use.
Turns out, you actually can.at least when it comes to your landing pages. BeachBody, most notably known for their P90X workout, does a great job of appealing to different personas on their ads and landing pages.
The daily budget cap could be limiting you; perhaps the settings are targeting computers as well as mobile devices and tablets, which don’t convert as well with traditional landing pages and thus could be wasting money.
Unless you're one of the lucky few who are making real revenues from these third-party traffic detours, best to leave them off your site or if you must have them replace them with internal ads to your own pages.
When critical pages on a website (especially if they on the path to conversion) have an issue, this can negatively impact your performance. Conversion optimization testing: We’ve seen conversion rates increase and decline dramatically due to...
Social Media: Blogging alignment with SEO best practice, communicating keywords and preferred landing pages to all social teams, ensuring that high value URLs are shared via Facebook, Twitter and LinkedIn as well as evaluate possible SEO benefits...
Given the need to perform well in competitive organic SERPs (and to rank for a basket of keywords and keyword variations), SEO landing pages are typically structured much differently than a paid search landing page, with particular emphasis on...
Landing pages to match up with dynamic content. For example, you can’t have dynamic product ads landing on category pages. Microconversions are actions taken on a website that aren't the main conversion goals; rather, these could be things such as...
For example I’ve seen tests where clients have had ugly landing pages and by simply creating a new page with a new design and a clear call-to-action—not a perfect page by any stretch of the imagination—but a page that was just better than the old...
Marketers have tested paid media landing pages for years, trying to maximize the efficiency of every marketing dollar. In addition, it's possible that Google will reduce the number of organic listings on page 1.
For example, a physical therapist might want to show subject matter expertise for the keyword “Physical Therapist” with four sitelinks driving to specific landing pages for common injuries such as “Knee Injuries”, “Back Injuries”, “Neck Injuries...
Relevance and conversion success of their landing pages. Specifically, seeing their ad copy in near real time (which can be sorted by how often their ads are served, together with landing page URLs and the keywords which triggered their ads...
Take your time to really craft the message of your ad copy so your test pages are logical landing pages for your campaign. To take this one step further, spend a few dollars on Facebook to drive some highly targeted traffic through your test pages...
Before you start driving traffic to the landing pages, make sure the content swap is working and your test is set up correctly. In my case, I should make sure that from now on I include a preview image on all my landing pages.
Along with visitors to certain web pages or sections of a site, advertisers can target visitor segment by source, for example, all visitors from YouTube or other referral source. Now in beta testing, advertisers can retarget their audience based on...
